The Dean Collection collaborated with Bacardi to present the Rum Room, a fusion of music, art and mixology.
The Dean Collection wanted to celebrate local photographers from New York with different perspectives of their communities. Photographers that were chosen to display their art work had to concentrate on one of the these three categories: CUATRO, OCHO or DIEZ. The art pieces chosen for CUATRO were meant to evoke the spirit of color, dynamism and movement. Art pieces chosen for OCHO are meant to evoke the the spirit of aged, tradition and warmth. The pieces chosen for DIEZ are meant to evoke the spirit of history, architecture and legacy. All of the categories had different forms of photography varying from portraits to landscape photography. The Dean Collection and Swizz Beatz were able to choose from the thousands of entries and picked the pieces that best fit those three categories.
Swizz Beatz was also in attendance to meet the photographers in person who’s pieces were on display. Swizz was in great spirits, taking photos with many of the artists that were selected and talking to some of them about their pieces. He also had an hour long DJ set for the crowd which included some of Swizz’s produced beats and current popular songs as well. Swizz decided to give some advice to the creatives in the room, and told them to focus on their craft but learn great business practices in their fields so they are able to be paid what they deserve for their work.