On January 11th, 2019 Nordstrom Men debuted ‘Nordstrom Concept 001: Out Cold’. Out Cold is the first of Sam Lobban’s, Β Nordstrom men’s fashion Vice President, “New Concepts.”
Lobban developed New Concepts as a way for Nordstrom customers to experienceΒ and have access to the latest men’sΒ fashion. Concept 001: Out Cold kicks off Lobban’s project with a well-curatedΒ collection of 20 brands from around the world. This first collection focuses on brands with technical gear for skiing, snow, rain or any brand that designs for inclement weather.
Amongst some of the top brands presented in ‘Concept 001: Out Cold’, are some of the most advanced outdoor apparel.Β Arcβteryx Veilance, KJUS Β Golden Bear and Mackintosh are some of those topΒ brands to name a few. Brands such as HOKA ONE ONE and Salomon also make an appearanceΒ with technical footwear as well asΒ a range of outdoor gear from Hydro Flask and Leatherman.
Concept 001: Out Cold will be available from now untilΒ March 2019 with a digital shop on Nordstrom.com. Special installations of Concept 001: Out Cold will also be shown in both Nordstrom men’s store in New York and Seattle Nordstrom Flagship.
Look Below for the full brand list.
Aigle (France)
Arcβteryx (Canada)
Arcβteryx Veilance (Canada)
Aztech Mountain (USA)
Blundstone (Australia)
Blunt Umbrellas (New Zealand)
Cotopaxi (USA)
Diemme (Italy)
Golden Bear (USA)
HOKA ONE ONE (France)
Houdini Sportswear (Sweden)
Hydro Flask (USA)
K-Way (France)
KJUS (Switzerland)
Leatherman (USA)
Mackintosh (Scotland)
New Balance (USA)
Salomon (France)
Snow Peak (Japan)
Woolpower (Sweden)
