Thursday night, Nobis celebrated their Spring 2020 launch at the High Line Room and Terrace in the Standard Hotel, High Line in New York City.
Founded in 2007, Canadian brand Nobis emphasizes on performance textiles and technological innovation for outerwear, footwear, and accessories that are timeless by design. Now globally renowned and holding an international presence in over 40 countries, the collections have capitalized on silhouettes that are functional and dynamic and embracing a seamless transition from the frigid wilderness to the urban landscape. Holding true to its brand values, garments are always designed with aesthetic and functionality in mind.
This year, the Toronto based brand announced its partnership with Italian-Canadian actor Giacomo Gianniotti as the brand’s lead global ambassador. Gianniotti is best known for his role as Dr. Andrew DeLuca on the ABC hit series Grey’s Anatomy, beginning in 2015. The actor is also known for his philanthropic efforts for Los Angeles’s homeless through the non-profit organization My Friend’s Place, in addition to producing his own feature film Acquainted and directing the music video for SIDNY and Anthony Kalabretta’s “Falling for You.” Friends and ambassadors of the brand cheered to the actor’s first fashion collaboration in his multi-brand partnership with an open bar, live music, and photo booth. The venue was decorated with vibrant florals and greens representative of the brand’s constant reinterpretive and transitional perspective, the color palette taking on a crisp and modern approach.
The Spring collection is now available on Nobis.com
