Fitness has always been apart of Pop Culture.
However, thanks to the explosion of social media’s popularity in the past decade, Fitness rose to a brand new pinnacle of both professionally and successful, becoming a very lucrative business that many brands over the world have generated millions off of. Along with sustaining million-dollar from influential sales, the genre has latest produced a herd of celebrity fitness stars like Houston’s very own brand new fitness star, George Bamfo Jr.
After his collegiate football career came to an end, the University of Houston alum, took his talents to the gym to maintain his muscular stature. Like many, capturing his daily exercise routines to impress on social media, George quickly began to realize he was surprisingly acquiring a fastly-growing following. Speeding pass 8,000 followers in a matter of months and showing no signs of slowing down. It wasn’t long before Entertainers and NFL stars began following the Ghana, West Africa-native thanks to his newfound fame. Eager to turn popularity into a purpose, George seized the moment and looks to offer up his motivation, coaching, and more through his newly formed fitness company, Heuristic Fitness.
Today, The Knockturnal’s contributing writer Boom spoke with the rising star on his today’s fitness culture, his new popularity, and more. Find out below more on celebrity fitness that has all the stars running to him for the perfect fix.
“…My country (West Africa) and culture are so engrained in me that I make sure that it’s on display in everything that I do…”
The Knockturnal: How old were you when you got into fitness?
George Bamfo Jr.: My fitness journey started at 12 years old, I used to do pushups & sit-ups every night before bed. My interest
The Knockturnal: You incorporate heritage and pride heavily into your workout regiment. Tell us about your background and the importance to influence it into fitness?
George Bamfo Jr.: I am from Ghana, West Africa, where I grew up for the first 12 years of my life. My country and culture are so ingrained in me that I make sure that it’s on display in everything that I do. Also, being from a place like Ghana where there is a lack of opportunity and untapped potential, I want to lead this movement of fitness that I hope will help open doors for my people and the next generation.
The Knockturnal: U of H alum, tell us a bit about your education involving Health and Fitness?
George Bamfo Jr.: Since I played football at the D1 level at the University of Houston, my educational background developed from the mentors and coaches I had in the weight room. All those years we were required to adhere to strict workouts and diet plans have built up my knowledge and experience.
The Knockturnal: Your physique is built on the pride of no supplements. You enjoy an all-natural body type?
George Bamfo Jr.: The main thing I want people to understand is the power of the “Compound Effect” and consistency. I believe if you stay consistent with your efforts results is inevitable. “Compound Effect”, meaning, if you do a little every day and stay consistent. The results may be slow to you but one day you will look up and have accomplished more than you could fathom.
The Knockturnal: Is it true you eat whatever you want? How do you keep a physique such as yours?
George Bamfo Jr.: I do eat whatever I want, however, I make healthier choices when it comes to my meals. I also eat a lot of Ghanaian food, which consists of high protein foods, carbs, fiber etc. And most importantly I am consistent with my workouts, which allows me to be able to do that.
“Heuristic Fitness is a brand that focuses aiding others to achieve their fitness goals. We offer various workouts programs, meal plans, and personal training for potential clients.
The Knockturnal: When did you realize that your physique could be turned into a successful business venture for yourself?
George Bamfo Jr.: Well first, I saw people with less (Instagram followers) doing it. Then, about 3 months into my “No Days Off” journey and posting content online, I received a lot of questions. This showed me there was a demand for it and that I could actually help meet a need.
The Knockturnal: Tell us about your new fitness business and what you offer potential clients?
George Bamfo Jr.: Heuristic Fitness is a brand that focuses aiding others to achieve their fitness goals. We offer various workouts programs, meal plans, and personal training for potential clients.
The Knockturnal: Tell us about your consult procedures?
George Bamfo Jr.: So, we start with a few important questions such as the below, then design a program the best fits that individual client. Ask about any medical condition they may have. Talk about Health & fitness goals and past workout history. What’s the clients Daily Nutrition is Like? How Much Sleep Do You Get Per Day?
The Knockturnal: Heuristic Fitness’ business motto?
George Bamfo Jr.: Consistency equals progress and Heuristic fitness will help you get there.
The Knockturnal: Tell us about a few of your high-profile clients or athletes you’ve educated with better routines and regiments?
George Bamfo Jr.: Ludacris is one high – profile client I had the pleasure of educating on fitness. He had questions about dieting, and core routines. I gave him a few tips and gave him my personal routine of what I do every day and told him to give it a try.
The Knockturnal: Why should a potential client enlist in your services than other brands or supplement enhancers?
George Bamfo Jr.: There’s going to be no more disappointment for you if you follow my program step by step. By the end of my program, you will have more ripped abs, Increased muscle definition, and the ultimate beach body. And we do this without any supplement. Just hard work and dedication.
The Knockturnal:Was your family big on fitness and health during your upbringing?
George Bamfo Jr.: No, not at all. I am the only person in my immediate family that is heavy into fitness.
The Knockturnal:What is the Houston fitness culture like to you?
George Bamfo Jr.: I think the Fitness Culture here is great. There are a lot of Cross-Fit gyms, marathons contest, and parks where I constantly see people working out, challenging, and encouraging each other to be better.
The Knockturnal: Let’s get into some workouts inquiries. Is it harder to lose weight or gain weight through fitness?
George Bamfo Jr.: Personally, I’ve always found it a bit harder to put on good weight. Physically, building muscle is way harder. It hurts, it burns, and you’re sore all the time. It’s a pretty uncomfortable physical thing. You can’t just go to the gym and throw weights around and come out with muscles, you must really shock your muscles into growth and that means destroying them.
The Knockturnal: The most difficult part of the body to get into shape is?
George Bamfo Jr.: Calves and Core in my opinion.
The Knockturnal: Your most requested routine on social media?
George Bamfo Jr.: Ab routines.
The Knockturnal: Who do you receive more inquiries from men or women and why?
George Bamfo Jr.: Mostly Men. I am not sure exactly why. Maybe I haven’t done a good job in incorporating more women in my workout videos, so it seems my workouts is only gear towards men.
“Quick fixes don’t exist, it takes hard work and consistency…
The Knockturnal: Everyone wants to get started living healthier and getting into shape; however, which is more difficult: starting to get into shape or staying in shape?
George Bamfo Jr.: They will both be difficult if you are not disciplined. However, I believe staying in shape is where the difficulty lies. I say this because it’s easier to try something and quit than actually sticking with it all the way through.
The Knockturnal: Is it possible for anyone to eat whatever they want if they maintain a specific fitness routine?
George Bamfo Jr.: Yes, I believe it’s possible, but we all have different body types. So, what might work for one person might not work for another.
The Knockturnal: Fitness has become extremely popular over the past decade, what is a big misconception about the culture that you feel a lot of people have?
George Bamfo Jr.: The biggest misconception about the culture is the fact that people think they can drink a protein shake or take a magic pill to get results. It takes hard work, dedication, and most of all consistency sustained over a long period of time. This includes dedication to a healthy diet.
The Knockturnal: What is some bad advice you hear a lot of fitness enthusiast give to inquiring fitness enthusiast?
George Bamfo Jr.: Making people believe there is some type of quick fix to getting results. Quick fixes don’t exist, it takes hard work and consistency.
The Knockturnal: Consulted daily with fitness inquiries, what is your most frequently asked question about improvement on any part of the body?
George Bamfo Jr.: Most frequently asked question is about my diet and how to get great abs.
The answers is fairly simple:
•Eat Plenty of Protein. Eating enough lean protein promotes fat loss and muscle gain, the two most important elements for developing great abs.
•Less Carbs, More Fat.
•Get Your Fiber.
•Eat More Yogurt.
•Don’t Forget to Eat.
•Drink More Water.
•Cut Down on Liquor.
Follow George Bamfo Jr. and Heuristic Fitness for daily tips and consultation today on Instagram
– Words by Bryson “Boom” Paul