The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
EntertainmentEventsFeaturedThe Latest

Netflix’s “You” Mooney’s Bookstore Pop Up in New York!

by Nova Bajamonti April 29, 2025
by Nova Bajamonti April 29, 2025 0 comments
3.7K

We entered Mooney’s bookshop pop-up, full of curiosity and excitement, in celebration of Netflix’s You.

Our first task was to search the vast bookcases for clues, so that we can enter the elusive tunnel that awaits behind the guarded door in the store. Our bookmarks gave us the first clue that we had to search for: “Find the book that started it all, a book that’s about Joe’s obsessive fall. It’s from the mind of Caroline, that book you need to find.” We immediately began searching for Caroline Kepnes’ book You and quickly shifted through the pages to find a circled word and the next clue.

NEW YORK, NEW YORK - APRIL 22: View of atmosphere during the YOU Mooney's Bookstore NYC Activation on April 22, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Netflix)
NEW YORK, NEW YORK - APRIL 22: View of atmosphere during the YOU Mooney's Bookstore NYC Activation on April 22, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Netflix)
NEW YORK, NEW YORK - APRIL 22: View of atmosphere during the YOU Mooney's Bookstore NYC Activation on April 22, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Netflix)
NEW YORK, NEW YORK - APRIL 22: (L-R) Griffin Matthews, Anna Camp, Frankie DeMaio, Madeline Brewer, Charlotte Ritchie and Penn Badgley attend the YOU Mooney's Bookstore NYC Activation on April 22, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Netflix)
NEW YORK, NEW YORK - APRIL 22: Penn Badgley attends the YOU Mooney's Bookstore NYC Activation on April 22, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Netflix)

The adrenaline was palpable as fans quickly looked for the book titles and new insights. It was wonderful to witness the happiness that overwhelmed the fans once they found an additional hint that brought them one step closer to solving the mystery of what the blank phrase on the bookmark is. After finding a total of four words and four books, our bookmark gave us the final phrase that was once blank: “Secrets don’t stay caged.” Fittingly, it served the theme of the dramatic show perfectly.

We then entered the tunnel, which showcased various illustrations from the show, and the artwork came with door handles that displayed specific clues from a plethora of characters on the series. The tunnel led to an illuminated clear glass box, just like in the show, and inside was a typewriter, hammer and more books. On a table close by was a security camera that oversaw inside the mini room. You fans were surrounded by neon, blue lights and newspaper findings and missing posters all throughout the final space. The glass room photo-op and library experience transported us into the series and was an absolute blast to explore. The creative team at Netflix really outdid themselves and I loved the unique ideas and imagination that was manifested into the charming pop up, which fans got to obsess over, ahead of watching the fifth and final season.

Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Photo Courtesy: Dijana Mesin
Joe Goldbergmooney's bookstoreNetflixPenn BadgleyYou
0 comments 0 FacebookTwitterPinterestEmail
Nova Bajamonti

New York City Entertainment Host

previous post
All The World’s A Stage – Theatre Row
next post
Saweetie’s Event with Corona Premier in New York City!

Related Posts

Gotham Television Awards Celebrates Industry Luminaries

June 2, 2026

The ‘All American’ Farewell at ABFF

June 2, 2026

The Cloud One Deli: A Classy Escape in...

June 2, 2026

Alabama Shakes Reignite Their Magic at a Sold-Out...

June 1, 2026

‘The Office’ Cast and AT&T Business Celebrate Small...

June 1, 2026

The Flying Roos Land in New York Ahead...

June 1, 2026

Ginger Ristorante is a Satisfying All-Day Restaurant You...

June 1, 2026

Noah Laforest Showcases ‘Ti Blan’ at ABFF

May 31, 2026

American Black Film Festival Celebrates 30th Anniversary

May 29, 2026

Tony Awards Sneak Peek at Official After Party...

May 29, 2026

Digital Cover No. 20

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

People can’t stop talking about ‘Off Campus’ and t People can’t stop talking about ‘Off Campus’ and the budding romance between Allie (Mika Abdulla) and Dean Di Laurentis (Stephen Kalyn). The next installment of the @primevideo series mirrors the third book in Elle Kennedy’s quintet, The Score, and will feature the two as the central couple.

Full interview on The Knockturnal’s YouTube.
Leading lady @chloebailey discusses what drew her Leading lady @chloebailey discusses what drew her to her new psychological thriller, Strung 🎻
@americanblackfilmfestival
Little Big Town’s Kimberly Schlapman ( @ohgussie ) Little Big Town’s Kimberly Schlapman ( @ohgussie )Talks Changing the Tune of Parkinson’s Disease

Full Interview: https://youtu.be/uraFi44uQOo?si=oJaLbOSvCi1liasK 

#ParkinsonsAwareness #Health #Community #Support
At the 2026 @reelworks ChangeMakers Gala, Rafael E At the 2026 @reelworks ChangeMakers Gala, Rafael Espinal spoke of the progress the organization has made in time. 

The organization, which empowers young people from underserved communities by pairing them with professional filmmaker mentors and providing workforce training, hosts the annual fundraising event to celebrate their continued success. 

Full interview:
https://youtu.be/pi_YnZ62veA?si=Q7AT9jMkDf5hRih3

Full article:
https://theknockturnal.com/power-book-iii-raising-kanan-star-patina-miller-honored-at-the-reel-works-gala/
Director Boots Riley talks new movie ‘I Love Boost Director Boots Riley talks new movie ‘I Love Boosters’ with @terzelron for The Knockturnal

Full interview: 
https://youtu.be/R5LoPwmzOrI?si=SgkYSRne1sZHw4cH 

Article: 
https://theknockturnal.com/boots-riley-talks-class-fashion-and-chaos-in-i-love-boosters/
‘Power Book III: Raising Kanan’ star Patina Miller ‘Power Book III: Raising Kanan’ star Patina Miller was celebrated at the Reel Works 25th Anniversary Change Makers Gala.

She credited costume designer Tsigie White for consistently delivering exceptional work throughout the series. 

Full Interview:
https://youtu.be/pi_YnZ62veA?si=OeYz4407_5-NBWGQ

Article:
https://theknockturnal.com/power-book-iii-raising-kanan-star-patina-miller-honored-at-the-reel-works-gala/
On the scene @suenosfestival Day 2 as a guest of @ On the scene @suenosfestival Day 2 as a guest of @bacardi
DJ BOLO before is iconic dj set at Casa Bacardi! DJ BOLO before is iconic dj set at Casa Bacardi!
On the scene: “Bacardi x Sueños Festival Day 1.” S On the scene: “Bacardi x Sueños Festival Day 1.” Some highlights included @manuelturizo @dannocean @kaliuchis! Thanks @bacardi @suenosfestival for having us!
Bacardi setting the vibes for Sueños Festival! Bacardi setting the vibes for Sueños Festival!
Meet @tunexx_official, a new K-pop boy group with Meet @tunexx_official, a new K-pop boy group with new EP 'SET BY US ONLY' released this March.

Full interview out now!

#TUNEXX #SET_BY_US_ONLY #kpop
TUNEXX sets its own path with genre-bending debut TUNEXX sets its own path with genre-bending debut EP ‘SET BY US ONLY’

K-pop has its newest rookie group to look out for: @tunexx_official, a seven-member boy group that just debuted this March. The group, formed by IST Entertainment (Apink, The Boyz) consists of members Donggyu, Inhu, Taira, Sungjun, Zeon, Sihwan and Arctic.

TUNEXX spoke with The Knockturnal to discuss their evolving creative process and reflections across their debut journey.

#TUNEXX #SET_BY_US_ONLY #kpop
@nmixx_official is carving out their own distinct @nmixx_official is carving out their own distinct sound in the K-pop scene. 🎶

The group remains in their unique sound and message with their latest release, Heavy Serenade. 🎼

We sat down with the group to discuss everything from the practical effects used in the “Crescendo” music video to their personal connection to these new songs.

Full interview on The Knockturnal

#엔믹스 #HeavySerenade #NMIXX_HeavySerenade #nmixx
Looking back on ‘Big Little Lies’ Season 2- Full Looking back on ‘Big Little Lies’ Season 2-

Full interview:
https://youtu.be/zh_hcKCFS4Y?si=7HpbPItg2joJIDDu
Eating through Türkiye 🇹🇷 from Cappadocia to Istan Eating through Türkiye 🇹🇷 from Cappadocia to Istanbul, hand rolled dough, slow cooked lamb, decadent baklava, flavors worth traveling for #türkiye #gotürkiye #turkishfood
Exploring Cappadocia from above, below, and everyw Exploring Cappadocia from above, below, and everywhere in between ⛰️ #cappadocia #gotürkiye
Spring in Istanbul 🇹🇷 from Bosphorus views to Turk Spring in Istanbul 🇹🇷 from Bosphorus views to Turkish coffee, markets, and the nonstop rhythm of the city. #istanbul #gotürkiye
Throwing it back to Season 2 of Rue and Jules. In Throwing it back to Season 2 of Rue and Jules. In a 2022 interview with The Knockturnal, Hunter Schafer and Zendaya talked about the dynamics of Rue and Jules’ relationship- a full circle conversation following the latest episode in Season 3.

Full interview:
https://youtu.be/2jInhJqSUYE?si=dSKe6mh3LU0ZlQoR

#Euphoria #rueandjules
Cover stars ✨ The Knockturnal celebrates its 20th Cover stars ✨

The Knockturnal celebrates its 20th digital cover with the brilliant Kara Young and Mallori Johnson for ‘Is God Is’. A haunting, explosive story of sisterhood, rage, survival, and liberation.

Inside the cover story, the duo opens up about bringing emotional truth to the screen, their roots in theater, the power of vulnerability, and what it means to portray Black women in all their complexity.

“Rage is not one thing. It’s many, many things.” — Kara Young

‘Is God Is’ premieres in theaters May 15.
ALL(H)OURS on ‘No Doubt’: Diving Into Momentum and ALL(H)OURS on ‘No Doubt’: Diving Into Momentum and Goals ✨🧟

@all_h_ours returned from their first North American tour and immediately started channeling that momentum into their latest EP, No Doubt.

Full article on The Knockturnal 📰

#Kpop #AllHours #NoDoubt #KpopInterview
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch