Modelo has found a marvelous way to honor Día de los Muertos.
By bringing loved ones’ recipes back to life by opening its first Ghost Kitchen, fans will have a culinary experience and a chance to “taste the legacy” that inspired each recipe.
On Oct. 24, invited guests got to be the first to experience the fabulous menus and sips from the incredible activation. Located in New York City, the Modelo Ghost Kitchen will feature six dishes created by culinary experts Alfredo Garcia, Pati Jinich and Alejandra Tapia, all inspired by, and in honor of, their loved ones who have passed on.
As an authentic beer born in Mexico nearly 100 years ago, Modelo is dedicated to helping families celebrate their legacies and raise one in honor of their loved ones during Día de los Muertos.
Starting today through Oct. 30, eligible New York City residents age 21+ can enter for a chance to win one of 750 meals* from the Modelo Ghost Kitchen to celebrate the holiday by visiting ModeloUSA.com and entering their information to confirm eligibility. Modelo fans in the eligible delivery radius can purchase the delicious dishes from the Modelo Ghost Kitchen via Uber Eats on Nov. 1 – 2 from noon to 9 p.m. ET while supplies last.
Each culinary expert provided two dishes that are inspired by their loved ones and are either made with or paired best with Modelo Especial or Modelo Negra. The Modelo Ghost Kitchen menu features:
- Beer Battered Fish Tacos, recipe developed by Alfredo Garcia
- Beer Braised Carnitas Nachos, recipe developed by Alfredo Garcia
- Three Cheese Crusted Quesadillas with Salsa Borracha, recipe developed by Pati Jinich
- Roasted Tomato and Pinto Bean Soup with Masa Dumplings, recipe developed by Pati Jinich
- Carne Asada with Rice and Beans, recipe developed by Alejandra Tapia
- Pollo Asado in a Beer Citrus Marinade, recipe developed by Alejandra Tapia
“My grandparents taught me the importance of celebrating the legacy of loved ones during Día de los Muertos, so it’s an honor as a chef to partner with Modelo to spread their stories,” said Pati Jinich. “I know they’ll be proud that we’re sharing our Mexican dishes to help others honor their loved ones while raising a Modelo to those who came before us.”
As an authentic beer born in Mexico nearly 100 years ago, Modelo is dedicated to helping families celebrate their legacies and raise one in honor of their loved ones during Día de los Muertos. The brand is bringing this celebration to life through one of the most treasured ways to remember loved ones: the recipes that have been passed down through generations.
Consumers 21+ outside of New York City can celebrate the holiday and make the meals featured at the Modelo Ghost Kitchen at home. Visit ModeloUSA.com to find the Instacart recipe pages and stock up on all the ingredients to create the recipes and enjoy with an ice-cold Modelo.
For more information, to enter the sweepstakes, or to order from the Modelo Ghost Kitchen, visit ModeloUSA.com.
*Prize awarded as $50 Uber Eats Voucher code redeemable 11/1 or 11/2 towards a Modelo Ghost Kitchen Order with Uber Eats. NO PURCHASE NECESSARY. Open only to legal U.S. residents residing in the NYC zip codes listed in the Official Rules, 21 or older. Starts 10:00 AM ET on 10/24/24 and ends 11:59 AM ET on 10/30/24. The Modelo Ghost Kitchen Sweepstakes is sponsored by Crown Imports LLC. No alcohol awarded with prizes. Void where prohibited.
For complete details, see Official Rules at ModeloUSA.com.
