Earlier this year, Trolli announced basketball mega-star, James Harden as its #BeardlyAwesome ambassador and released two spots featuring the beard: Harden’s Head and Cat Condo. The Weirdly Awesome sour gummi candy brand is at it again withthree new digital videos featuring James in an 80s style instructional basketball clinic series with an overly excited coach figure, Coach Carl. The episodic digital video series kicks off today with the official release of the Lay Up video. The Hook Shot and Slam Dunk videos will be officially released on Trolli’s social channels later this week, but you can get an advanced look at these videos by clicking on the links. Fans will also have the chance to win the actual custom Trolli jersey that James wore in these videos and the zipper basketball featured (both signed by James) in #WinningatHoops giveaways this week on Trolli’s Twitterand Instagram.
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