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MAXIM Magazine, a luxury brand known for bringing in top-tier talent, celebrity guests, tastemakers, and mass media press coverage to culturally celebrated events, collaborated with Karma International to deliver an epic kick off party to the biggest weekend in race car driving history to Indianapolis, IN on Friday, May 27th. This year, The 2016 MAXIM Party took place at The Pavilion at the Pan AM, in the heart of Indianapolis. The exclusive affair, produced by Karma International, rallied an outstanding talent line up featuring renowned deejays, Indianapolis’ very own, DJ GNO, and the worldly DJ Irie, followed by a headlining performance by Tiësto. Living up to it’s name, the lavish party also drew in big names as well, with guest appearances by a few of Indy 500’s famous racers, the Colt’s Andrew Luck, along with celebrities such as talk show icon David Letterman, actor Chris Pines, YouTube star iJustine, and an impromptu performance by hip hop artist Flo-Rida. The Maxim Party at Indy 500 included a custom designed premium, ultra lounge and featured concert sound, theatrical lighting & effects, full LED video walls, and risers for exclusive VIP Tables on different levels. The event also included fashion and art by Black Tape Project’s Joel Alvarez, a silent auction by Legends, and multiple interactive areas featuring Budweiser’s Beer Bar. Life Support offered hangover recovery shots, while Red Bull provided energizing mixers, and Steak & Shake served specialty burgers and fries, while guests enjoyed specialty sips provided by Hangar 1 Vodka & Maestro Dobel Tequila.
