Matt James Talks Partnership with Lays for Friendsgiving Celebrations

If you take one look at the former Bachelor’s Instagram, you will see that he is a huge foodie, which greatly informed his decision to partner with Lays and create a new twist on everyone’s favorite side dish. 

In celebration of the holiday season, Lays is teaming up with former Bachelor, Matt James, to organize a contest, in which fans of the brand can win an exclusive cookbook kit, called “Potato Chip to Potato Dish with Matt James.” This cookbook teaches you how to turn Lay’s Classic potato chips into a delicious batch of mashed potatoes, perfect for your holiday meals.  

Winners will also receive a limited-edition Lay’s Classic potato chip bag, specially designed for Friendsgiving and an original Lay’s mashed potatoes developed by Matt himself.  

Photo Credit: Frito-Lay

When it comes to Friendsgiving celebrations, Matt James recommends serving the mashed potatoes before spoiling the innovative method of cooking them. 

James shared how his family and girlfriend, Rachael Kirkconnell reacted to the potato chip mashed potatoes. 

“My girlfriend’s tried them, made them for my mom. She’s requested them for Thanksgiving so we’re already filling orders. We’re working over here and it’s not even close to game time yet.” 

Ultimately, James is most excited about contributing to a memorable holiday season through this contest and sharing his recipe. 

“I think the coolest thing about it is memories are made around the holidays. And if you can create positive memories with people in the kitchen, it’s just going to have people more inclined to want to spend time in the kitchen and try new recipes and cook.” 

Starting November 8, fans can enter a nationwide giveaway for their very own “Potato Chip to Potato Dish with Matt James” kit by following Lay’s and Matt James on Instagram, liking the launch post, commenting with a potato emoji and using the hashtags #LaysMashedPotatoes and #Sweepstakes.