In the midst of hectic fashion week industry insiders and fashion lovers alike came together in the lush Sunken Living Room at Spring Studios to celebrate the outstanding achievement of Mara Hoffman in turning her fashion label into a global leader of sustainability.
Unifi’s Leading the Change Award recognizes Mara Hoffman‘s longtime commitment to reducing environmental impact through conscious fashion. “Mara Hoffman exemplifies integrating sustainability and innovation for the good of tomorrow,” said Helen Sahi, Vice President of Global Corporate Sustainability at Unifi. “Her brand perfectly represents what the fashion industry can achieve when it pairs visionary leadership with sustainable materials that perform at the highest level with reduced environmental impact. We congratulate Mara Hoffman and applaud their continued commitment to be an advocate, partner and ultimately, a leader in this effort.”
NEW YORK, NY – FEBRUARY 11: Mara Hoffman (C), pictured with Richard Gerstein (L) and Helen Sahi (R), is honored at the Champions of Sustainability event, presented by REPREVE and IMG during New York Fashion Week: The Shows at Spring Studios on February 11, 2019 in New York City. (Photo by Bryan Bedder/Getty Images for IMG)
Mara Hoffman’s swimsuit label helped Unifi recycle 14 billion bottles, by using REPREVE. Many of Mara Hoffman’s bestselling swimwear pieces are made with REPREVE textiles, a sustainable fabric which helps divert bottles from ending up on our land or in our oceans. The brand hopes to make consumers more mindful and to evolve the relationship society has with clothing.
“It’s encouraging to know sustainable practices are being celebrated by our industry partners,” said Mara Hoffman during her acceptance speech. “When we began our sustainable journey four years ago, we did so with the goal to generate awareness about the industry’s impact on the planet and subsequently to design and manufacture our garments with greater care. We’re honored to be receiving this award, which continues to drive awareness, and look forward to continued progress in the apparel industry.” Mara went on explaining how no sacrifices were made on a quality or aesthetic perspective. Transforming plastic bottles into recycled sustainable fibers to make beautiful garments made everything feel better.
“Together, we can make everyday life better by transforming recycled plastic bottles into the products consumers use every day,” added Sahi. “Together, we can make a better today for the good of tomorrow.”
