“I don’t care I love it!”
The Swedish duo that brought you some of the summer’s hottest hits such as “I Love It” ft. Charli XCX is now bringing you some of the summer’s hottest lipsticks. Make Up For Ever, Icona Pop and celebrity makeup artist Colby Smith have all teamed up to bring together the world of makeup and music to reveal the new Artist Rouge campaign.
Make Up Forever is aiming to reaffirm its commitment to stage artists and to the different personalities that fill the world. Combining the artists’ vision and the brand’s expertise, Make Up Forever and Icona Pop co-create an exclusive and exuberant video content for the hit “Emergency” highlighting the transformative power of Artist Rogue lipsticks.
“Makeup is so important for us when we are on stage, to do something fun for people. You can become a superwoman with just some blush and a black lipstick. We express ourselves through music—but also through how we dress and how we wear our makeup. Make Up Forever is perfect for us because it’s edgy and cool—plus there are so many different colors to play with!” – Icona Pop
Artist Rouge perfectly represent Icona Pop’s energy filled performances and exuberant personalities. The group formed by Caroline Hjelt and Aino Jawo takes its inspiration from electro house, punk and indie pop music. Returning to the center stage with their 2015 single “Emergency”, the duo joins forces with Make Up Forever in all their artistic creations and stage performances, in collaboration with the band’s makeup artist Colby Smith.
“It’s a brand that celebrates artistry, creativity and bold self-expression, and this unique partnership between Icona Pop, myself and the Artist Rouge collection truly brings those to life.” –Colby Smith, Icona Pop’s Makeup Artist
Artist Rouge will feature 46 intense colors including 31 cream shades and 15 matte shades. The lipsticks will help any one who wears it feel like a new person breaking out of their shell.
“The new ARTIST ROUGE lipsticks are fantastic! There are so many colors and they are so intense that you can create any color you want. The texture and the color payoff are incredible—you can use them for hours, they don’t dry off and the color stays there!” –Colby Smith, Icon Pop’s Makeup Artist