Reebok Classic and Machine Gun Kelly are working together for the brand’s newest campaign launch.
Reebok announced a long-term partnership with Machine Gun Kelly back in June, announcing him the newest face of the Club C franchise. The shoe, inspired by the style of the 1990’s, launched earlier this week.
Machine Gun Kelly and Club C stand for the common concept of being unique, taking risks and unapologetically owning your style. The Club C sneaker started off as a Reebok tennis shoe but then shifted to become a streetwear icon. The new collection includes six colorways in white/solid grey, black/white, meteor grey, primal red, hunter green and an all over white print.
“I’ve always been a fan of the Club C sneaker because it’s super clean and timeless,” says Machine Gun Kelly. “It’s one of those kicks that’s been in the street scene forever–more than 30 years. I think the fact that the Club C is still relevant today says a lot about Reebok as a brand and how they really are able to define what’s classic.”
You can cop the shoe on Reebok.com and select retailers all around the globe. The collection is available now and retails at $84.99 – 89.99.