FIRE, a new luxury cannabis brand brought one of LA’s first Covid safe, star-studded events to life for their annual FIRE 420 celebration.
The lavish event produced by Cinematic took place on Tuesday, April 20 in a gorgeous mansion nestled in the West Hollywood Hills with 360-degree views overlooking the Los Angeles skyline. All attendees were required to take a mandatory rapid covid test and produce negative results before being admitted. Notable tastemakers, LA’s most elite and top influencers took advantage of the extremely private and highly exclusive event.
FIRE was created for the top-tier cannabis lovers that appreciate quality; it’s not just cannabis, it’s a lifestyle. FIRE is an experience combined with luxury as every aspect of the brand and cannabis itself is uniquely and thoughtfully curated for its customer. The brand’s high quality and attention to detail was obvious during the celebration. Guests were treated to a variety of interactive activations at the private estate including a bounce house, several photo booths, a 360-video experience with money guns included as well as the opportunity to try the flagship 24K Gold pre-roll, loved by any true cannabis connoisseur. Smoke Pearls was also featured at the event providing attendees with a first-hand rolling experience of their patented cone cigar. The simplicity and ease of smoking Pearls made it a guest favorite. Cannabis brands, Drip and Schlooz also did their part in keeping party goers laughing and content.
The celebration really got started when rapper G-Eazy performed “No Limit” with the scenic LA views creating the perfect backdrop. As guests mingled and took in the sites, they also stayed hydrated by indulging in the various beverage options including JAJA Tequila, Basic Vodka, Mamitas seltzers, Smilez Energy and Boxed Water. But of course, where there’s cannabis, there must be food and FIRE 420 did not disappoint. Attendees had their choice of Donut Bar and Noods To Go.
The FIRE studio is continuously evolving and discovering innovative ways to meet the needs of their conscious and incredibly well-informed community. Follow their journey on Instagram @fire or @onlysmokefire and you can find their products at www.onlysmokefire.com.