Exact Publicity Agency, based in Los Angeles, produced the fabulous recent fashion extravaganza: the Noble X Addison Guerra Showcase. Based on the designs of Addison Guerra and Lazar Hayward’s Nobel, the invite-only, exclusive event, held at Los Angeles’ Sneakertopia, brought out celebrities, athletes, entrepreneurs, YouTubers, fashion insiders, and various entertainers to view the collections.
Highlighted, were the high-end/edgy garments of Guerra and his current collection, consisting of T-shirts and leather jackets. His next collection, coming late summer, will offer distressed hoodies and military/denim jackets. One of Guerra’s goals is to be a mentor to new designers to make sure they don’t waste their time and money. One of his mentees, Lazar, has helped Guerra to source production fabrics, screen production, and other business of the brand. This mentor position is nothing new to Guerra. He has served as a mentor to at least five other brand designers. “It was amazing to be able to display the hard work, time, and creativity into each design; to display on the runway with each of my pieces to an audience who values luxury and art. Priceless moments.” – Addison Guerra
Social media @addisonguerra addisonguerra.com
Nobel, the other brand showcased, is the baby of former basketball player – now fashion designer – Lazar Hayward. Nobel created a way for him to be creative, while also pairing that with his real life experiences. Nobel features 16-18 oz french terry fabrics, cut and sewn from beginning to end. Some of his standout designs include raw-edged hoodies and dtg, with a vintage vibe, hand sewn labels and detailed embroidery. An exclusive, limited number of 100 Noble pieces will be made in Los Angeles and released for sale to the public. “To be able to explore my creativity in fashion and give it to this world in this collection makes me beam with joy. I’m working now on the next show to give the audience more.” – Lazar Noble
Social media: @wearnobel @lazarhayward
This event was curated by Exact Publicity, a leading sports and entertainment public relations, production, and event planning agency based in Los Angeles. Social media: @exactpublicity
Click Spray was the event sponsor.