The auto company known for its obsession with relaxation is partnering with Calm, a wellness app, and many experts in the wellness space to bring peace on the road and off. The kickoff of the collaboration takes place Wednesday at 11 am ET/8 am PT. Watch it live here.
Few people associate driving with “calmness”. For many, driving is anxious, intense, and even stressful. But for a long time, possibly since the founding of the brand, Lincoln has obsessed over these sensations and minimizing them in the driving experience. They’ve spent decades perfecting refinement and have used modern techniques to satisfy impossible standards. From noise-canceling windows to butter-smooth transmissions, to surround sound systems and massaging seats, Lincoln has done it all in the interest of serenity.
Remember that commercial with Serena Williams sitting in a Lincoln Navigator in complete silence amid a rainstorm? That sense of sanctuary and wellbeing are core to the Lincoln brand.
So now, Lincoln turns to the individual. Where can wellness come from when you’re not in the car? Every new Lincoln vehicle has been designed for peace, but how about for the people operating them? They’re big questions, and “wellness” isn’t just a buzzword. People really expect mindfulness in everything.
Given this, Lincoln will now offer it’s North America clients a one-year complimentary premium membership to the top-rated meditation app Calm. Having tested this industry-first program for more than a year, Lincoln is providing its clients with meaningful experiences to help ease stress – at home or on the road. Current and future Lincoln owners are entitled to 1-year of complimentary access to the award-winning meditation and sleep app. Activate it through your Lincoln Way app.
Although this collaboration has been a long time coming, it’s only the beginning of a new endeavor, and it starts with talking. Moderated by goop’s Elise Loehnen, Lincoln is kicking things off with a live-stream of “The Future of Wellness”, a conversation centered on where we are going in the world of wellness. What’s next? How has a pandemic accelerated this need?
The panel is well-suited to answer these questions, with participants including Lincoln North America Director Michael Sprague, Calm Head of Mindfulness Tamara Levitt, neuroscientist, artist, mindfulness meditation guide Nkechi Deanna Njaka, MSc., and longtime Lincoln spokesman, Matthew McConaughey. Their diverse perspectives offer an important and holistic look at where wellness can happen and how, even if it’s only a 5-minute meditation. Watch the Livestream here.
