For the first time in years, I decided to take upon the adventure of trying a new perfume that I had never even smelled before. This is coming from the type of person who has only used three fragrances in 24 years.
During a warm summer day, two Spanish finance professionals vacationing in New York City saw a young woman knitting on the subway. This sparked their interest, and they realized that this popular hobby associated with sweet grandmothers was now a trendy DIY activity that millennials were enjoying not only in New York City but also in Paris, Madrid and other metropolitan cities. According to the Craft Yarn Council of America, between 2002 and 2004, the number of women knitters in the U.S. ages 25–35 increased nearly 150%.
That was the moment when Pepita Marin and Alberto decided to learn how to knit. Once they found out that there was a demand for sustainable materials, and stylish colors, they decided to create We Are Knitters.
On June 7th, they celebrated their 5 year anniversary with an intimate gathering at Bobo in West Village. We spoke to Pepita and Alberto, and celebrated their newly reached goal! : 100,000 followers on Instagram! The two friends reflected the excitement of what they created. The company now sells to several continents in the world. Their followers have created a strong community which helps each other throughout the knitting process, and even organizes knitting parties.
The company sells many knitting kits that range in level of expertise. Anyone from beginners to advanced knitters have a kit that will work for them. The kits include everything you will need to knit your masterpiece: yarn balls, wooden needles, pattern, sewing needle, and a We Are Knitters tag.
The yarns are made of the best quality you can find in the world. Merino wool, Peruvian Pima cotton, Peruvian baby Alpaca, and even 100% recycled t-shirt yarn. To seal the sustainable deal, the kits come inside a reusable and recycled Brown paper bag.
The styles are very current as Pepita herself said “We are like Zara but for knitters.” They maintain a fast fashion business model with new trendy styles coming out every couple of weeks. Their assortment is also phenomenal. They offer home décor, children’s wear, baby clothes, sweaters, cardigans, accessories, dresses.
To join the trend and start your own knitting party, go to: http://www.weareknitters.com/
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Today marks the opening of the newest collaboration being featured at Story, a space that is part gallery, part publication, and part retail experience. This time, founder Rachel Shechtman and the rest of the Story staff have teamed up with USA Network to bring to fans a sensory experience centered around last year’s breakout hit Mr. Robot.
The space has been broken down into four sections: the Founders, the Innovators, the Expressionists, and the Union of 1s. The Founders section features architectural garments from NYC’s own The Arrivals, a limited edition jacket inspired by Elliot’s signature sheath, and items from other entrepreneurial brands. The Innovators faction features a wearable iPhone charger by Q Designs, Prynt Cases that turn your phone into a camera and printer, and more innovative tech. The Expressionists consist of limited edition Mr. Robot inspired Stance socks, wearable art from Shantell Martin, and even prints and goodies with designs from Mr. Robot’s own Carly Chaikin. The Union of 1s rounds out Story’s many offerings with more branded merchandise such as water bottles featuring the phrase “hello, friends” and iPhone cases sporting the F Society mask.
Guests at the opening event this morning were treated to breakfast while they browsed and read item descriptions written in the style of a hacker on Mr. Robot. There are a variety of interactive displays in the space including an ATM that must be “hacked,” an intuitive bookshelf, and a workspace where fans can get exclusive information on the much anticipated second season. Chaikin attended the opening and poked fun at herself for being an actress who likes to paint on the side, but as she said it is more than just “finger paintings” with her. Chaikin showed off her artistic prowess by painting her own interpretation of the F Society mask which will be sold on backpacks, t-shirts, notebooks, and more.
The Mr. Robot collaboration is open to the public in Story at 144 10th Avenue (19th Street). Check out the techy goodness in preparation for Mr. Robot’s second season premiering July 13th on USA Network.
-Cara Best
Reem Acra held a three day trunk show on June 2-4th to allow brides and editors a closer look at the spring 2017 bridal collection.