To most women the scale is something negative and anxiety producing, but in this moving installation the scale is used to deliver a positive, poignant message.
Lean Cuisine recently underwent its most dramatic rebrand in 24 years – ditching its roots as a diet brand and becoming an advocate for healthy lifestyles by inspiring women everywhere to weigh themselves differently and begin authentic discussions about weight and value perception.
To build on that conversation, Brooklyn-based artist Annica Lydenberg is bringing women’s real accomplishments, successes and proudest moments to life by painting hundreds of bathroom scales that will be mounted on a wall stretching across nearly the entire width of Vanderbilt hall in Grand Central on Oct. 26 and 27 from 9am-7pm ET.
To kick off this reintroduction, the brand released #WeighThis, a video that encouraged real women to weigh their accomplishments, rather than their weight.
The video sparked authentic conversations about weight and value perception, with more than 230k social engagements and over 1.5 million video views.
The brand said on their web site: Our chefs are on a mission to bring the best flavors from every corner of the world to you. That means everything from sweet and spicy Korean-Style Beef to Mexican-style Enchilada Verde, from Thai-style Sriracha chili sauce to Vermont white cheddar mac and cheese. Our nutritionist recommends switching up your meals regularly and trying new flavors often to keep your diet spontaneous and fun. With our new recipes, we hope to make that easy.