This weekend, glam-looking Los Angelenos raced to check out the triumphant return of fan fave Beautycon, presented by Walmart. The weekend-long extravaganza was held at The Reef in DTLA.
LOS ANGELES, CALIFORNIA – SEPTEMBER 17: Guests attend Beautycon™ Los Angeles 2023 at The Reef on September 17, 2023 in Los Angeles, California. (Photo by Paras Griffin/Getty Images for Beautycon™)
The in-person event, presented by Walmart, gives voice to exciting beauty brands across the spectrum, from established industry giants to emerging and innovative lines.
LOS ANGELES, CALIFORNIA – SEPTEMBER 17: Plastique speaks onstage during Beautycon™ Los Angeles 2023 at The Reef on September 17, 2023 in Los Angeles, California. (Photo by Arnold Turner/Getty Images for Beautycon™)
After a fun-filled opening day, Day 2 kicked off with exciting panel discussions, beauty demos, masterclasses, and shopping opportunities as well as a beauty playground from Walmart Makers Studio, where guests could elevate their looks, snap a fun pic, and continue to discover new trends and products. Multicultural beauty brands that are avail at Walmart were also featured.
Day 2 also featured main stage appearances with well-known names in the beauty industry including Rico Nasty, Plastique, and Saucy Santana.
LOS ANGELES, CALIFORNIA – SEPTEMBER 17: (L-R) Sophia Dennis and Peyton List attend Beautycon™ Los Angeles 2023 at The Reef on September 17, 2023 in Los Angeles, California. (Photo by Arnold Turner/Getty Images for Beautycon™)
Other can’t-miss moments included Makeup Mastery with Sydney Morgan, Jesse Jagger, and Gabriel Zamora as beauty influencers-to-be were invited to learn how to build a brand and develop content via panels and discussions, which included a content creation 101 masterclasses hosted by content creator Kennedy Murray. Beauty mavens learned some new skills that ranged from how to create unconventional and creative glam punk looks that defy traditional #looksoftheday, how to create awesome nail art, and what it’s really like to balance beauty and motherhood — as well as getting the inside scoop about just what goes into creating the products for today’s most popular brands.
LOS ANGELES, CALIFORNIA – SEPTEMBER 17: (L-R) Akili King, Jony Sios, Saucy Santana, and Evan Mock speak onstage during Beautycon™ Los Angeles 2023 at The Reef on September 17, 2023 in Los Angeles, California. (Photo by Paras Griffin/Getty Images for Beautycon™)
Celebs and influencers who were spotted at Beautycon included:
- Lemy, Model and Social Media Influencer
- Alissa Ashley, Lifestyle Blogger and Influencer
- Arnell Armon, Beauty and Lifestyle Influencer
- Zay Wilson, TV Personality (Netflix’s The Ultimatum and Perfect Match)
- Dominique Defoe, TV Personality (Netflix’s Too Hot To Handle)
Musician Bia capped the event with a live performance to rock Day 2 off in style. We’re already excited about returning for 2024!
LOS ANGELES, CALIFORNIA – SEPTEMBER 17: Paul Fino attends Beautycon™ Los Angeles 2023 at The Reef on September 17, 2023 in Los Angeles, California. (Photo by Paras Griffin/Getty Images for Beautycon™)
Participating brands included Shea Moisture, Palmer’s, S’ABLES LABS, and Abbvie.
Beautycon™ is the preeminent global platform for the internet’s most influential beauty and fashion icons and their ever-growing number of fans. Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, Beautycon™ brings fans and influencers together across a global network. Beautycon™ launched in 2012 with its first event in Los Angeles and was acquired by Essence Ventures, LLC in 2021.
