This weekend, glam-looking Los Angelenos raced to check out the triumphant return of fan fave Beautycon, presented by Walmart. The weekend-long extravaganza was held at The Reef in DTLA.
The beauty world buzzed with excitement as Beautycon™ made its triumphant return to its hometown of Los Angeles on September 16th, 2023. This two-day extravaganza, presented by Walmart®, brought together beauty rebels, creators, and enthusiasts from all corners of the world to celebrate individuality, challenge beauty norms, and redefine beauty.
Caroline Wanga, President & CEO of Essence Ventures, perfectly summed up the event’s mission: “The reactivation of Beautycon™ will aim to democratize beauty standards by returning the definition into the hands of individuals and holding brands accountable to following suit.” Her words set the tone for an extraordinary gathering that inspires and empowers attendees.
Day 1 kicked off with a bang, featuring a star-studded lineup of talent, including the incredible Marsai Martin, Alabama Barker, Sabrina Elba and more. The day was filled with thought-provoking panels, fireside chats, and meet-and-greets that delved into the heart of the beauty industry’s transformation.
A Creator’s Lane panel featuring Monica Ravichandran, Alabama Barker, and Laylo Qasim, discussing the journey to building a beauty brand. Tia Mowry graced the stage for a fireside chat, where she shared insights into her brand, 4U by Tia.
The day was not just about industry giants; emerging innovators also had their time to shine. Brands like Shea Moisture, Palmer’s, S’ABLES LABS, and Ehoney Skincare showcased their unique voices and products, ensuring every attendee left with a few goodies from their line.
But the fun didn’t stop there! Attendees also had the opportunity to immerse themselves in the Walmart® Makers Studio. In this beauty playground, they could elevate their look, pose for Instagram-worthy photos thanks to the fabulous David Suh, and explore new trends and products from multicultural beauty brands.
As the day drew to a close, it was impossible not to feel inspired by the diverse perspectives at Beautycon™ LA 2023. The event had successfully created a space where beauty was about connection, self-expression, and disrupting the status quo.
For those who missed Day 1, don’t worry! Day 2 promises even more excitement, with a lineup of panels, discussions, and experiences that will continue to redefine beauty standards. As Sophia Dennis (Head of Programming) emphasized, Beautycon™ is about “creating opportunities and a space that ultimately highlights the content creators, entrepreneurs, and artists making the beauty industry what it is today and what it will be tomorrow.”
So, grab your tickets for Day 2 of Beautycon™ LA 2023 and participate in this transformative beauty revolution. See you there!
Check out our Instagram reel of Day 1 here!
And our interview with the beautiful Emira D’Spain here!