TheKnockturnal attended the launch of Joico’s new Hair Shake, a groundbreaking new texturizer at 305 Fitness in New York.
Joico is known as a pioneer in hair science and always keeps up with the latest hair care innovations. Hair Shake turns from liquid to powder and amplifies hair with mega volume -all you need to do is shake the bottle. That’s when magical stainless steel ball inside starts turning this texturizer into a micro fine mist. It is groundbreaking,virtually invisible combination of:
Malitol (A sugar substitute that blocks humidity)
Bentonite Clay (Used for oil absorption, texture and grip)
Cosmetic Grade Silica (Used for absorption and density)
Magnesium Silicate (An odorless powder for absorption and density)
Hair Shake is ideal for any hair type and as Joico’s celebrity hair stylist and spokesperson Paul Norton said, “Hair Shake is the most exciting product to come around in some time … It’s the new standard in texture and volume for haircare in 2015 and beyond.” You could also win a two night roundtrip VIP getaway to Las Vegas by simply uploading a short video of your own hair shaking moves. Joico’s Hair Shake Dance Sweepstakes is set to run until June 30, 2015.