Glorious sips and swings were on the scene at the Johnnie Walker’s Five Iron Golf NYC takeover on April 11.
Hundreds of guests gathered for the ultimate Augusta viewing party for sophisticated sips an fun swings at the exclusive event.
(Courtesy Johnnie Walker)
Curated cocktails made from Johnnie Walker were served up to the delighted crowd who came to indulge in scrumptious samplings of burgers and dumplings as they came to play the Blue-In-One Challenge where you had the opportunity to step up to the tee to attempt a hole-in-one to walk away with a Blue Label inspired Sunday golf bag.
(Courtesy Johnnie Walker)
As part of the Johnnie Walker x Devereux Golf Keep Walking Collection, the debut of the Johnnie Walker Blue Label Sunday Bag drew attention as big as the Master Tournament itself. It was a tantalizing mix to the affair that was part nostalgia.
(Courtesy Johnnie Walker)
Reflecting back on the year of 1926 when Johnnie Walker Blended Scotch Whisky launched a ‘hole-in-one’ challenge, it was than that the famous brand rewarded golfers who achieved the ultimate shot with a bottle of Scotch.
(Courtesy Johnnie Walker)
Just as Johnnie Walker Blue Label is crafted from only 1 in 10,000 casks, a hole-in-one is a rare feat, with odds of 12,500 to 1. Reviving the tradition with their ‘Blue-in-One’ Challenge was a perfect way to bring the legacy of the brand to the colorful event in The Big Apple.
(Courtesy Johnnie Walker)
In addition, Johnnie Walker and Devereux introduced to the crowd the bold capsule collections designed to turn heads.
“At Johnnie Walker, we are proud of our century-long connection to the world of golf, and as the sport evolves, we remain committed to playing an active role in shaping its future – pushing, as we have done since the beginning, for progress,” says Jesse Damashek, Senior Vice President of Whiskey Portfolio, Diageo North America. “With a growing focus on accessibility, fueled by new digital formats and energy-shifting tournaments, golf is becoming dynamic and widely embraced. Like our whisky, the return of the ‘Blue-in-One’ Challenge balances tradition with progress, celebrating one of the game’s oldest and rarest achievements while inspiring a new wave of players to take part in energizing the sport.”
(Courtesy Johnnie Walker)
Crafted in collaboration with Devereux Golf, the Johnnie Walker Blue Label-Inspired Sunday Golf Bag is a bold fusion of luxury, innovation, and craftsmanship. Designed for the next generation of golfers, it features deep Blue Label hues, refined gold accents, and premium materials – making it as stylish as it is functional. More than just a golf bag, it’s a tribute to those who, like Johnnie Walker, keep swinging and Keep Walking forward.
Now through May 31st, 2025, golfers aged 21 and older who score a hole-in-one on a Par 3 or digital course and submit proof of their achievement by going to https://www.johnniewalker.com/en-us/blue-in-one will receive one of these golf bags.
(Courtesy Johnnie Walker)
“Designing the Johnnie Walker Blue Label-Inspired Sunday Golf Bag was about merging sophistication with functionality, infused with our brands’ shared spirit to make the sport more accessible and fun,” says Bert Brunner, Devereux Golf Co-Founder. “We wanted to create something that not only honors the tradition of the game but also stands out with bold style and modern craftsmanship that Johnnie Walker Blue Label is celebrated for around the world.”
Shop the Johnnie Walker x Devereux Golf collections at https://devereuxgolf.com/collections/johnnie-walker. And follow @JohnnieWalkerUS on Instagram and Facebook, and visit www.johnniewalker.com/clubhouse to learn more and find out where the Johnnie Walker Golf Clubhouse will show up next.
