The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
EventsThe Latest

Johnnie Walker Celebrates New ‘Joy Will Take You Further’ Campaign

by Andrew Jaisingh October 4, 2015
by Andrew Jaisingh October 4, 2015 0 comments
2.9K

On Sept. 27, 2015, The Knockturnal was invited to the Explorers Club on East 70th St. in Manhattan for a panel discussion put together by Johnnie Walker, inspired by the ethos of the new Johnnie Walker global campaign.

The panel featured athlete and TV personality, Michael Strahan, writer and producer, Doug Ellin, the world’s fastest female motorcycle rider, Eva Hakansson, and expert in the psychology of happiness, Dr. Matt Killingsworth.

As stated on their website, “The Explorers Club is an international multidisciplinary professional society dedicated to the advancement of field research and the ideal that is it vital to preserve the instinct to explore. Since its inception in 1904, the Club has served as a meeting point and unifying force for explorers and scientists worldwide.” Their headquarters is located at East 70th Street in New York City.

Screen Shot 2015-10-03 at 9.55.22 PM

The Explorers Club is built and decorated to show off historical artifacts deemed worthy. Flags and maps decorate the wall and a sense of adventure is felt upon entry. The panel discussion took place in a room within the building where the audience was seated and given a copy of Michael Strahan’s new book, Wake Up Happy, and a flash drive containing a copy of Dr. Killingsworth’s, Joynomics: The Study of Joy and Progress. After a few moments, the four speakers along with the host, a representative from Johnnie Walker, were seated in the front of the room on a small stage. The room quieted down and the speakers were all introduced.

The discussion was focused on Johnnie Walker;s new campaign, “Joy Will Take You Further.” Joynomics is the belief that “Blood, sweat and tears will get you there, but joy will take you further.” Johnnie Walker is funding the idea that no matter how hard you work, no matter what you do and where you go, you will never be satisfied unless you enjoy what you do and the path you walk to get there. They believe that joy and happiness are really the key to  success. The panel focused on talking about how joy led them and their careers and they answered questions pertaining to how their happiness and success were affected by this idea.

johnniewalker

The first guest to speak was Dr. Matt Killingsworth who opened up the idea of joy and explained his studies and experiments on happiness and how it affects people. He explained that happiness and success were shown in his studies to directly correlate and that people who were happy with what they do were altogether more successful in what they do. This was related to hedonic adaptation, or the basic idea that the more you have, the more you want. There is no real end to the path of success. Once you achieve your goals and have exactly what you want, you automatically create new goals and strive to achieve even more. Unhappiness with following your path only hinders your ability to do what you have to and need to in order to achieve those goals. Dr. Killingsworth spoke about his study which took golfers and gave them both positive and negative reinforcement to alter their happiness with what they were doing and overall affected the way that they played. He proved that positive reinforcement actually did equal better performance, citing that 100% of the subjects came closer to their targets and preformed remarkably better when they were given positive reinforcement during their attempts as opposed to being insulted on each try. He stated that “Working hard doesn’t equal happiness, but being happy equals success.”

12077119_10206976701967777_200854545_n

The next speaker on the panel was Eva Hakansson. Eva Hakansson is the woman holding the world record for fastest female on a motorcycle. She has a Masters in Mechanical Engineering (Yass!) and gets incredibly exited with new technology, especially battery and natural powered inventions, which was proven by her energetic tangent about the new solar panels on her home. Eva stated that the path to success is never straight. It is full of lots of turns and twists. If you don’t have those turns and twists, she claimed, you’re probably not moving at all. “The meaning of life is to leave better than when you arrived.”

The next speaker was Michael Strahan, who stole the show with his convection of joy. Strahan started off with saying that he’s grateful for everything he has in life. He stated that he started with nothing, and because he made his success doing exactly what he loved, he went even further. When asked what fueled him as an athlete, he stated that he “wanted to be good at something, make [his] parents proud and [his] children proud.” He said that whenever he wasn’t in the mood, he would think about it this way: Imagine how a child looks at you. They get so excited to see what you are, what you have, and what you’ve done. They’re excited about everything around them. If you take them to Disneyworld, their face says it all. But you may be thinking of all the negative things like how much you have to walk or even that you’ve already been here, nothing’s changed. Put your life into the perspective of a child. If they can be so happy, why can’t you? Once you can see things like that, you can do anything. Strahan went on to say that there is “never a problem. There’s only something that needs to be figured out.”

“Success for me is the ability to make sure my family is ok. I didn’t come from nothing you know. Success is being able to have an influence positively in any way on somebody. I don’t know what tomorrow holds. I live in the moment and enjoy what’s right now. There’s more value in your attitude than in your bank account,” stated Strahan.

Last but not least, there was the writer and producer of the famous show Entourage, Doug Ellin, who told a story about his life being mostly fueled by anger. Not the best example as he joked. However, he did talk about how there was an example of sexual harassment on one of his sets that made him not enjoy his job at all. After that he realized that he did take joy in what he did and went so much further when he did take joy in what he was doing.

12087429_10206976701767772_554280465_n

After the panel discussion, drinks were served at the bar set up by Johnnie Walker including their Blue Label, Gold and Red Label and certain versions of their Explorers Club Edition. The panel was interesting and the discussion was very eye opening. The Club was also open for exploration. We here at The Knockturnal send our thanks out to Johnnie Walker, The Explorers Club, and all the guest speakers of the panel. It was an awesome night!

https://www.youtube.com/watch?v=K9R9YtaoYAE

PHOTO CREDIT: Michael Simon, Startraks

 

Eva HakanssonJohnnie WalkerJoynomicsMatt KillingsworthMichael StrahanThe Explorers ClubWake up Happy
0 comments 0 FacebookTwitterPinterestEmail
Andrew Jaisingh

previous post
Exclusive: Chris Gibbs Talks Union LA x #Heineken100 Collaboration & More!
next post
Soho Contemporary Art Presents Rich Simmons’ ‘Misfits’

Related Posts

Inside Syndicate11’s Intimate NYFW Event Supporting The Supermodel...

February 22, 2026

At NYFW, Evan Hirsch Transforms Secondhand Into High...

February 21, 2026

Malan Breton’s “Song of the Winter Siren” FW2026...

February 20, 2026

Megan Moroney and Raising Cane’s Celebrate ‘Cloud 9’

February 20, 2026

Erica Dasher Returns to Television After Broadway, Starring...

February 20, 2026

Cotoletta Expands to Miami Beach with South of...

February 20, 2026

Models & Moshpit Collide at Rio FW26 NYFW...

February 18, 2026

Trapstar Redline FW26 NYFW Show

February 18, 2026

FX’s ‘Love Story’ Celebrates Valentine’s Day With NYC...

February 18, 2026

Angela Bassett, Dwayne Johnson, and Jennifer Hudson Lead...

February 18, 2026

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

Tony the Tiger just got a flow upgrade. 🐯✨ @jidsv Tony the Tiger just got a flow upgrade. 🐯✨ @jidsv reimagining the frostedflakes jingle is the collab I didn’t know I needed.

🔗: https://theknockturnal.com/j-i-d-and-kelloggs-frosted-flakes-collaborate-to-reimagine-hey-tony-jingle/

✍️: Shruthe Yoagen

-
#Kellogs #JID #FrostedFlakes #TonytheTiger #Music
Another fabulous presentation by @aliceandolivia! Another fabulous presentation by @aliceandolivia! #nyfw @staceybendet
Backstage with @aliceandolivia and @sally_hansen d Backstage with @aliceandolivia and @sally_hansen designed by @misspopnails
Creativity as Power: J Bolin turned style into sys Creativity as Power: J Bolin turned style into system. Watch the full story of how fashion becomes infrastructure. 

Presented by Spectrum.

#webuiltthis #behindthebuild #blackbusiness #fashion #jbolin
Leadership as Impact: Romello and M.E. aren’t just Leadership as Impact: Romello and M.E. aren’t just running a business— they’re building a movement. Full interview on our site. 

Presented by Spectrum.

#webuiltthis #behindthebuild 
#blackbusiness #leadership #spectrum
@postmalone kicked off Super Bowl LX weekend in Sa @postmalone kicked off Super Bowl LX weekend in San Francisco with a Bud Light–backed concert 🎤🍺 Joined by special guests @tpain, @quavohuncho, and Dave Stamey, the high-energy set set the tone for the celebrations leading up to the big game 🏈✨

🔗: https://theknockturnal.com/bud-lights-post-malone-buddies-concert-rocked-super-bowl-lx/

✍️: Paul Chi

-
#SuperBowlLX #SuperBowl #PostMalone #BudLight
Shaquille O’Neal’s Fun House made its Bay Area deb Shaquille O’Neal’s Fun House made its Bay Area debut with non-stop energy, celebrity cameos, and festival-style thrills that rewrote the rulebook on Game Week parties. ⭐🎪

🔗: https://theknockturnal.com/big-energy-bigger-beats-shaqs-fun-house-takes-over-san-francisco/

✍️: Serena Khahera

-
#Shaq #ShaqsFunHouse #SF #BayArea #LiveEvent
Electric racing hits different⚡️ We spent the week Electric racing hits different⚡️
We spent the weekend in Miami with @jaguarracing for Formula E — from the garage to the grid to the podium. Follow our full recap from behind the scenes to race day, now live on Knockturnal!
Dominoes, dark rum, and deep roasts 🁢🥃☕️ @jimmybut Dominoes, dark rum, and deep roasts 🁢🥃☕️ @jimmybutler brought the Rum Room West to San Francisco with @bacardi and @bigfacecoffee, blending Caribbean rhythm 🌴, Bay Area energy 🌉, and a fan-favorite cocktail 🍹 into a culture-forward takeover that felt equal parts ritual and celebration ✨

🔗: https://theknockturnal.com/dominoes-dark-rum-and-deep-roasts-jimmy-butler-and-bacardi-took-the-rum-room-west/

✍️: Serena Khahera

-
#RumRoomWest #JimmyButler #BACARDI #BIGFACECoffee
K pop superstars @twicetagram ✨ brought the ‘THIS K pop superstars @twicetagram ✨ brought the ‘THIS IS FOR’ World Tour to Los Angeles, taking over the @thekiaforum for four unforgettable nights filled with powerhouse performances and fan favorite hits. 🎶

🔗: https://theknockturnal.com/twice-this-is-for/

✍️: Emma Salehi

-
#TWICE #THISISFORTour #Once #KPop #KiaForum
Step into the world of What She Said at the W Hobo Step into the world of What She Said at the W Hoboken, Modern Day Wife’s official NYFW-aligned experience, set against the breathtaking backdrop of the New York City skyline on February 15. ✨
This signature soirée brings together the very best of Modern Day Wife—an immersive evening featuring a premiere fashion show, luxury pop-ups, brand activations, beauty experiences, influencer lounges, glam touchpoints, and unforgettable social moments.
As the #1 networking event in the U.S. and Canada, the night unites trailblazers, creators, entrepreneurs, and modern women in every season of life through our core pillars of beauty, fashion, wellness, and business.
🔗 RSVP here:
https://docs.google.com/forms/d/e/1FAIpQLSc1DEJJxQQIwUciqxQLVSiOSlS_Yr-i3lBZOZL2znao_fzXCA/viewform
📝 Important: When prompted with “Who referred you?”, please enter Knock. 

-
#Invite #RSVP #Event #WHoboken
Celebrating queer cinema and community at the thir Celebrating queer cinema and community at the third annual “Cheers, Queers” event during the Sundance Film Festival (@sundanceorg). The gathering highlighted meaningful conversations, creative connection, and continued support for LGBTQ+ voices both on screen and behind the scenes.

🔗: https://theknockturnal.com/sundance-cheers-queers/

✍️: Danielle Biondi

-
#CheersQueers #SundanceFilmFestival #LGBTQCinema #QueerVoices #QueerStorytelling
Are we wrong??? 👀 @twicetagram #TWICE #트와이스 #THIS Are we wrong??? 👀

@twicetagram #TWICE #트와이스 #THISISFOR #TWICE_THISISFOR_WORLD_TOUR
#TWICE_THISISFOR_WORLD_TOUR_IN_LOSANGELES
‘MEEEEEE’ by @nayeonyny at ‘THIS IS FOR’ Night 3! ‘MEEEEEE’ by @nayeonyny at ‘THIS IS FOR’ Night 3! 💙

@twicetagram #TWICE #트와이스 #THISISFOR #TWICE_THISISFOR_WORLD_TOUR
#TWICE_THISISFOR_WORLD_TOUR_IN_LOSANGELES
This Lunar New Year, @donjuliotequila 1942 is hors This Lunar New Year, @donjuliotequila 1942 is horsing around in style with Siegelman Stable! 🧧🐎🥃 

🔗: https://theknockturnal.com/don-julio-x-siegelman-stable-year-of-the-horse-capsule-launch-in-nyc/

✍️: Briana Boateng

-
#YearOfTheHorse #LunarNewYear #DonJulio #RossButler
From the carpet to the screen. The cast of Mercy s From the carpet to the screen. The cast of Mercy shines at the New York premiere. ✨

🔗: https://theknockturnal.com/mercy-film-premiere/

✍️: Danielle Biondi

-
#Mercy #MercyMovie #NYPremire #ChrisPratt #FilmMedia
The 2026 Astra Film Awards recognized the year’s m The 2026 Astra Film Awards recognized the year’s most talked-about films and performances, marked by notable wins and moments that resonated beyond the stage. 

🔗: https://theknockturnal.com/inside-the-2026-astra-film-awards-big-wins-bigger-speeches-and-the-biggest-stars/

✍️: Lauren Goldenberg

-
#AstraFilmAwards #AstraAwards #AwardsSeason #FilmAwards  #FilmIndustry
Not everything needs resolution. @Yvesntual talks Not everything needs resolution.
@Yvesntual talks embracing emotional distortion and clarity through chaos on Soft Error. 🎧🎶

🔗: https://theknockturnal.com/yves/

✍️: Emma Salehi

-
#YVES #SoftErrorX #KPopInterview #MusicInterview #Kpop
During an @a24 screening of ‘Marty Supreme’ (@mart During an @a24 screening of ‘Marty Supreme’ (@martysupreme) at @cinepolisusa, Tyler, The Creator (@feliciathegoat) appeared to greet attendees and acknowledge Inglewood, the community where he was raised. 🧡

Read our full review of the film. 🏓

🔗: https://theknockturnal.com/marty-supreme-a-review-of-ambition-ping-pong-and-dreaming-big/

✍️: Ashley Lopez 

-
#A24 #MartySupreme #TylerTheCreator #A24Films #TylerOkonma
At @festival_marrakech, cinema became a mirror for At @festival_marrakech, cinema became a mirror for the future.
@jennaortega and @anyataylorjoy joined Bong Joon Ho and Celine Song to discuss AI, storytelling, and what it means to stay human.
 
🔗: https://theknockturnal.com/jenna-ortega-anya-taylor-joy-bog-joon-ho-and-celine-song-on-how-to-save-humanity-with-film/

✍️: Dano Nissen 

-
#MarrakechFilmFestival #MIFF #InternationalCinema #FilmFestival #WorldCinema
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch