‘If It Ain’t Love’ is now available for streaming.
Singer and songwriter, Jason Derulo, premiered his newest video this morning, May 9, on a video streaming social media platform musical.ly. ‘If It Ain’t Love,’ video for artist’s new hit single, is available in a series of fourteen clips, each spanning 15 seconds. Fans can access the project by downloading musical.ly app. For new users, the video will be featured on the first screen they see when they open the app. Existing users can access the video by searching the hashtag #ifitaintlove from within the app.
The app, founded in 2014, celebrates creativity by short 15 second clips. The platform’s users can express themselves through singing, dancing, comedy or lip-syncing. Currently, musical.ly connects 65 million users, mostly millennials and Gen Z-ers, and is the fastest growing platform of its kind.
Derulo himself is a big enthusiast of the app, saying that he considers it a great way to connect with fans, “musical.ly is one of those things that I love personally and has been such a dope way for me to connect with my fans. I’m really excited to debut my new music video on musical.ly.”
After its premiere on musical.ly, ‘If It Ain’t Love’ will be available to stream worldwide through YouTube.