ESPYs, World Cup, and a luxury lounge showcasing the most innovative brands today made for a winning week in New York City.
GBK Brand Bar hosted its annual Pre-ESPY Luxury Lounge on July 14 along with a special FIFA World Cup Semifinal Viewing Party. VIP attendees gathered at 6 Columbus Hotel Penthouse with the likes of sports world’s big names, including ESPY nominees, past winners, Olympic and Paralympic medalists, professional athletes, broadcasters, influencers, and celebrity guests.
(By The Knockturnal)
This year’s event welcomed an outstanding lineup of sports stars including 2026 ESPY nominees Jake Adicoff, Mikaela Shiffrin, Megan Keller, Susannah Scaroni, Laila Edwards, Reece Atwood, Kyndai Stowers, and Teagan Kavan, along with Olympic and Paralympic medalists Alex Shibutani, Melissa Ruiz, Maia Shibutani, Ali Truwit, Anna Johannes, Ryan Neiswender, Michael Prout Jr., McKenzie Coan, Femita Ayanbeku, and more. Additional guests included Cam Heyward, Miles McBride, Tyrone Tracy, Jr., Armand Membou, Michelle Smallmon, Katie Feeney, Epiphanny Prince, Cam Little, Josh Wallace, Caroline Hendershot, Fabulous the Rapper, RHOBH star Sutton Stracke, Bravo’s Next Gen NYC stars Georgina McCann & Shai Fruchter and other athletes, media personalities, creators, and surprise celebrity guests.
(By The Knockturnal)
The wonderful afternoon of premium gifting, networking and entertainment also was an introduction to an impressive collection of luxury lifestyle, wellness, technology, travel, fashion, food and publishing brands. Featured partners included InBody, showcasing its industry-leading medical-grade body composition technology; Nuropod by Parasym, introducing its innovative wearable neuromodulation device designed to improve nervous system health and performance; Your Book Is Your Hook, offering celebrities the opportunity to transform their personal stories into bestselling books; Dulsa Botanical Complex, the award-winning sugar-free wellness formula supporting gut health and metabolism; and Wontech USA, the global aesthetics leader behind the revolutionary Oligio X skin tightening technology, gifting premium K-beauty products and exclusive treatment experiences.
(Courtesy GBK Brand Bar)
Additionally, there were exceptional group of partners including Victory. Defeat. Style. Swagger, Eli Lunzer Productions, Action Takers Publishing, Antigua Apparel, Tru Niagen Hydration, Baby’s Buns & Buckets, Legendary Foods, Hormbles Chormbles, Johnny Seriuss Events, LALO Tequila, Roots of Fight, Sailrock South Caicos, Solid Wiggles, and Speech Fox, along with premium food, cocktails, music, and luxury hospitality throughout the afternoon as they watched the FIFA World Cup Semifinal with fellow athletes and industry insiders. Talent and press were secured by Mosaic PR.
(By The Knockturnal)
In keeping with GBK’s longstanding commitment to philanthropy, Swim Up Hill Foundation & Soweto Swim Schoolwas on hand to raise awareness for its mission of expanding access to swimming education throughout South African townships by building new community swim facilities and teaching water safety to thousands of children. Philanthropy has always been an important part of GBK Brand Bar founder Gavin Keilly’s vision, with the company’s celebrity lounges helping raise millions of dollars and generate awareness for numerous charitable organizations over the years.
