Last night on a perfect summer night in a very downtown New York City, ST~GERMAIN Elderflower Liqueur in collaboration with multi-hyphenate artist Jameel Mohammed of KHIRY and Paper Designer Zoe Bradley launched the 2nd Annual Fleuriste ST~GERMAIN — a veritable paper “fleuriste” or flower shop en français in response to the global flower shortage.
The multi-sensory paper flower shop sought to reimagine the joie de vivre of fresh florals by bringing their eternal joy to life with paper mediums, and spark collaboration and creativity through inspired conversations, exclusive jazz performances, one-of-a-kind bouquets, and whimsical cocktails.
“It’s been an honor to collaborate with Jameel on Fleuriste ST~GERMAIN,” said Zoe Bradley of Zoe Bradley Design. “Working alongside an artistic peer allowed me to endlessly leverage my imagination and create emotive installations that reintroduced the elation of fresh flowers. I hope guests delight in the pleasure and fantasy of our creations.”
The paper flower shop-cum-craft cocktail bar pop-up in the heart of SoHo buzzed, as an illustrious mix of cultural tastemakers, celebrities, musicians and industry innovators mingled and toasted with artfully crafted St~Germain cocktails inspired by Jameel and Zoe —the ‘Songbird’, ‘Fleur Savage’ and ‘Above the Clouds’.
The intimate soiree previewed the second iteration of the limited-run Fleuriste St~Germain pop-up space, which will be open to New Yorkers from Friday, August 12 (2-8 pm) through Saturday, August 13 (12-8 pm), where they can enjoy exclusive performances by Jameel, spirited dialogues, and paper flower workshops by Zoe along with specialty craft cocktails.
We spotted Actress AnnaSophia Robb, who is set to tie the knot next month, arrived wearing in a stunning yellow Carolina Herrera dress and Mark Cross bag. She chatted with Jameel Mohammed on how her very first cocktail was one whipped up by her mom using a bottle of her favorite elderflower liqueur, St~Germain. Southern Charm star, Venita Aspen, made a surprise appearance, sipping on a ‘Fleur Savage’ St-Germain cocktail as she told fellow guests about her recent move from Charleston to New York just in time for the summer.
Multi-hyphenate artist and Fleuriste St-Germain Creator Jameel Mohammed of KHIRY entranced the crowd with his singing, performing two Ella Fitzgerald songs; ‘Blue Skies’ and ‘I Didn’t Know What Time it Was’.
The evening wrapped with AnnaSophia in the back of house snacking on the leftover hors d’oeuvres, including the miniature tempura rutabagas, and joking that this might be better than the post-event sushi date she had planned with Carrie Diaries alum Stefania LaVie Owen.
