Hollister and the band Echosmith have joined forces to launch an anti-bullying campaign called All Equal.
The launch on September 10 includes a video of the band demonstrating a peer-to-peer curriculum. The video will be sent to 20,000 schools in the hope of reaching one million students.
The band has also collaborated with Hollister to release a collection of men and women’s graphic tees. The shirts priced at $17.95 will be released on September 11 in stores and online with proceeds going to anti-bullying organizations. In US stores customers will also be given the chance to round-up their purchases to the nearest dollar with the money from the first $100,000 proceeds of the graphic tees and round-up purchases going to the No Bully organization. They are a non-profit that aims to build empathy in students to stop bullying as well as cyberbullying.
The third branch of the campaign is a college scholarship in partnership with the National Society of High School Scholars. The ten renewable scholarships of $2,500 will go to students who have achieved academic excellence despite experiencing bullying, or have been leaders in the fight against bullying at their school. Sydney Sierota lead singer of Echosmith said in a statement that to the band, “anti-bullying is about self acceptance and love for others, and we hope that through this campaign and our music, people find inspiration in these messages.”