This past weekend Heineken celebrated Major League Soccer’s Rivalry Week by opening up their soccer-themed pop-up event space, the Heineken House, in the heart of the meatpacking district on west 14th street.
We dropped by on Friday night and got to watch the Houston Dynamo play FC Dallas on the big screen; but what made our viewing experience truly special was the a live soundtrack by DJ Stretch Armstrong and the complementary beers and hors d’oeuvres! Not only a great place to watch the matches, the Heineken House also featured a museum of classic MLS images, fan photo booth, and an area where fans could give a soccer ball their own goal kick attempt and receive instant computer feedback about their speed and accuracy. It was truly the ideal way to get into the spirit of MLS Rivalry Week.[slideshow]
On June 28, there was a viewing party for the NY Red Bulls vs. The New York City FC game at the Heineken lounge. The place included massive screens around the walls, DJ, and commentary by former soccer players, Cobi Jones and Brian Dunseth. As soon as guests entered the venue, they were received by ice cold Heineken beers and escorted into the event. Some people were intensively watching the game while some people enjoyed playing air hockey and posing at the photo booth. Others just opted to dance a little or chill out at the comfy couches. A series of typical game day food were transformed into delicate hor d’œuvres that matched perfectly the crisp taste of a Heineken. Little quesadillas, tacos, and even onion rings, were served in a fancy looking manner that was easy to eat in one bite. Since guests only used one hand to eat the snacks, they were able to keep holding their ice cold beer with the other hand at all times. The two New Yorker teams ended the rivalry week 3-1 in favor of the NY Red Bulls.
By Estefania Garcia-Correa and Russell Klein