It’s official. Super Bowl LI is set with the Atlanta Falcons getting ready to face off the New England Patriots during a weekend that will be big as the state of Texas.
On February 5, NRG Stadium in Houston will be the place where football dreams and fantasies come true for dedicated players on the field and enthusiastic fans in the stadium. But, the game is more than just four quarters. It is a star-studded weekend full of glory, food and entertainment that is a fantastic tribute to a proud American tradition.
Get ready for the best of Super Bowl and a match-up to see who throws the biggest celebrations of the weekend:
Bud Light, the Official Beer of the NFL, will debut a new 90 second Super Bowl spot as part of the brand’s new campaign, “Famous Among Friends,” re-introducing the brand’s beloved ’80s pop culture icon and man’s best friend, Spuds MacKenzie. In the new Super Bowl spot, “Ghost Spuds,” Spuds MacKenzie returns to visit an unsuspecting man, and along the way, helps him realize that sharing a Bud Light with friends is more than just drinking beers; it’s about creating meaningful memories with friends.
“Bud Light has been present at memorable moments – big or small – among friends for decades,” said Bud Light vice president Alex Lambrecht. “There’s no one better than Spuds to celebrate Bud Light, and remind everyone that we don’t just make beer, we enable moments that build and strengthen friendships.”
The release of “Ghost Spuds,” created by Wieden + Kennedy New York coincides with the 30th anniversary of Spuds’ first appearance in Bud Light’s Super Bowl XXI spot. The beloved Bull Terrier first appeared in the Super Bowl in 1987 and quickly won over the hearts and minds of Bud Light drinkers everywhere, and cemented his status as a pop culture staple. His affinity for living life to the fullest with friends, both old and new, embodied the spirit of Bud Light that we still honor today.
Although Spuds will be shedding his former persona, his message of lasting friendships is one that intends to resonate across generations, and integrate with Bud Light’s broader “Famous Among Friends” brand campaign. Since 1982, Bud Light has been the most social, sessionable beer on the market, and the ultimate ice-breaker among strangers who are just friends you haven’t had a Bud Light with yet. Spuds is coming back temporarily to help spread Bud Light’s message of friendship in 2017 and after the Super Bowl will return to the after-life following the big game.
“It’s been 30 years since we last saw Spuds McKenzie. Or 210 if you are counting in dog years,” says Wieden + Kennedy New York executive creative director, Karl Lieberman. “Nevertheless, it was the right time to set the record straight about what Spuds always represented: bringing friends together.
The ghost of Spuds is voiced by actor Carl Weathers, known for his roles in “Rocky,” “Happy Gilmore” and more. “Ghost Spuds” is the second spot in Bud Light’s recently launched campaign. The first spot, “Between Friends” aired during the AFC and NFC Championship games.
Rolling Stone will host a super hot soiree during the big weekend in Houston. For the third year, Rolling Stone is partnering with Talent Resources Sports, a full-service sports marketing and experiential events agency, to produce its highly anticipated event.
“Talent Resources Sports is proud to work with the iconic Rolling Stone brand for the third year in a row. We are looking forward to electrifying big game weekend once again with a series of unparalleled events, A-List athletes and celebrities, to ultimately create a once in a lifetime experience,” says David Spencer and Michael Heller, Founders of Talent Resources Sports.
Kicking off at 9pm on February 4, the sixth annual big game bash, Rolling Stone Live: Houston, will be held at the Museum of Fine Arts (MFAH) located in the heart of Houston’s Museum District. Established in 1900, the MFAH is the largest cultural institution in the southwest region. The exquisite event space will host top celebrities, athletes, and influencers in town for the weekend, and feature special performances by today’s hottest artists.
“We are thrilled to bring Rolling Stone Live to Houston this year during big game weekend and showcase incredible musical talent for our guests,” says Michael Provus, Chief Revenue Officer, Rolling Stone. “We look forward to once again partnering with Talent Resources Sports.”
For more information on the event visit rollingstone.com/biggameweekend.
Fanatics, the market leader of authentic official licensed sports merchandise will kick off Super Bowl weekend with and exclusive invite-only party on Saturday, February 4 from 1:00 p.m. – 5:00 p.m. Held in the heart of Houston’s Theater District, The Ballroom at Bayou Place, guests will enjoy hors d’oeuvres and cocktails with a breathtaking view of the Houston skyline. Expect top names in the sports and entertainment industry, past attendees included Wiz Khalifa, Bon Jovi, Alyssa Milano, Shaquille O’Neal, Dan Marion and more. Musical-sensation, Flo Rida will close out the night with a special performance. Fanatics is the market leader of authentic officially licensed sports merchandise and offers the world’s largest collection of timeless and timely gear from every pro and college team.
On Location Experiences, the official hospitality partner of the NFL, announced today that seven-time Grammy award winning group Lady Antebellum, along with O.A.R. and Tyler Farr will be performing at their pre-game party at the NRG Center prior to Super Bowl LI in Houston, Texas on Sunday, February 5.
For the first time, all three bands will grace the stage at the Champions Club in the NRG Center, a pre-Super Bowl event exclusive to OLE guests, which will also feature high-end cuisine from STK, appearances by NFL alumni and coaches and the Texans Cheerleaders. OLE is providing premium Super Bowl LI packages with verified tickets, including exact seat locations, and unprecedented access to a full weekend of unmatched experiences. OLE is the most official way to attend Super Bowl LI. Ticket packages can be purchased at www.NFLOnLocation.com.
“I think it’s a no-brainer for any artist to immediately say ‘yes’ when you’re asked to play at Super Bowl events,” said Lady Antebellum’s Charles Kelley.
Simplifying and elevating the fan experience, OLE offers guests unparalleled access to exclusive game day, pre- and post-game parties created by visionaries in the industry including Sean Connolly (Kreate Inc.), Jack Murphy (Nomadic Entertainment), and Ricky Kirshner (Kirshner Events), as well as access to the on-field celebration following the Lombardi Trophy presentation, appearances by NFL Legends, savory cuisine from James Beard Award-winning chef Chris Shepherd and STK, top amenities, and first-rate entertainment.
And, finally Pepsi is continuing its excitement for Super Bowl LI with the launch of the first of several #PepsiHalftime behind-the-scenes footage pieces of Lady Gaga leading up to the big Pepsi Zero Sugar Halftime Show.
The spot stars Gaga herself as she preps for the highly-anticipated Halftime Show. In the clip and the ones releases hereafter, fans will see how the magic is made from hair, makeup, elaborate costumes and precise choreography to showcase the how she plans to make this year’s show an unforgettable one.
Giving fans the ultimate opportunity to win a once-in-a-lifetime Super Bowl experience, Pepsi, Lady Gaga and the NFL launched the “Guest of Honor” program, offering fans a chance stand stage-side at the Pepsi Zero Sugar Super Bowl Halftime Show. Fans were able to visit www.pepsihalftime.com to enter for a chance to join Lady Gaga on the field watching her perform at one of the biggest pop culture moments of the year.
With such an amazing line up this is a game weekend where every one walks away a winner.