Allyson Felix has traded baton passes for snack packs, but her mission to make a difference hasn’t slowed one bit.
The most decorated American Track & Field Olympian of all time is now lending her strength, speed, and supermom energy to the snack aisle, teaming up with Danimals to help parents across the country become snack time superheroes. This May, Danimals — the #1 kids’ brand in the yogurt aisle — is answering snack time emergencies in record time with the launch of its Snack Hero program. Whether you forgot halftime treats for the team or just need something fast to throw in your car for school pickup, Danimals is ready to deliver snacks packed with calcium, vitamin D, and the kid-approved taste that saves the day. Through Instacart, parents can order up to $15 worth of snacks delivered in as fast as 30 minutes using the promo code SNACKHERO-15, while supplies last.
Danimals is partnering with the ultimate champion for parents, the most decorated American Track & Field Olympian of all time, and mom of two, Allyson Felix
To kick off the program, Felix surprised the Los Angeles Jets — a legendary youth track & field club — with post-practice Danimals smoothies and snacks, helping parents deliver nutrients when their kids need them most. “I love that Danimals has that calcium and vitamin D which is perfect,” she shared. “So it’s not only showing up with a snack but with something that’s great for kids as well.” For Felix, this isn’t just a brand partnership — it’s personal. As a mom of two and a tireless advocate for mothers and families, she’s always looking for ways to make life easier for parents. “I want to be really thoughtful and everything has to be authentic,” Felix explained. “So this partnership just made sense.”
Her own daughter is a big fan of the brand too. “She likes the smoothies,” Felix said. “They have so many fun flavors like the cotton candy. A lot of the kids were specifically asking for the cotton candy flavors. They have a lot of options, which is always great when you’re dealing with little ones.” Felix’s transition from world-class athlete to world-class mom reflects a broader evolution in how she defines success. “I look at success as impact,” she said. “How is the work that I’m doing having an impact, how is it touching people, creating change? So it’s much different than just a clear cut winning medals.” And impact is exactly what this partnership aims to make — one snack at a time. With Danimals and Allyson Felix by your side, snack time just got a whole lot smoother — and a whole lot faster. Because every parent deserves to be the hero of their own kitchen… cape optional.
