A rose, by any other name, would be…a shoe
The vibrant display at the Fratelli Rossetti Boutique this week proved once again that fashion is visual art, with a different face.
The Milan-born line opened its doors for a cocktail hour to celebrate the unveiling of their “New Aritsan” initiative, celebrating handmade creations. The work of leading fashion and art photographer Torkil Gudnason’s electric floral photo-illustrations decorated the walls next to the boutique’s limited edition line of similarly decorated, hand-painted sneakers.
Smooth techno pop ambiently thumped in the background as a variety of people perused and mingled. The modestly-sized store was nearly full, with a healthy amount of guests clustered around the mobile bar that the store had set up, waiting for a vermouth-based cocktail.
Gudnason’s pieces were bright and energetic, yet delicate. Each flower burst onto a warm background with vitality. The blossoms were carefully bathed in light– pastel, neon– swirling together to give his pieces the illusion of being a watercolor.
As the sun began to set over the tops of the buildings on Madison Avenue, the store windows were illuminated in a warm fluorescent glow. “Walking Light,” a project by Fracnesca De Giorgi and Alessandro Poli lit up the storefront windows with a modern, electric take on classic lamp shades, shining spotlights on the boutiques latest designs.
Photo Credit: Hilary Ribons