Cryptograph has found a way to build the bridge between art and technology while simultaneously giving back.
Cryptograph currently has an auction with Jason Momoa and has gained support from artists such as Eve, the Black Eyed Peas, and many more. The Knockturnal discussed with co-founder Tommy Alastra Cryptograph, the now live auction with Jason Momoa, and the relationship between art and technology.
The Knockturnal: What made you want to be a part of this platform?
Tommy Alastra: I love the nature of blockchain technology and its capabilities – verify account ownership, confirm balances and store the results of the transaction without the need of an intermediary or central source like a bank or financial institution. Cryptographs tech at its core is a price discovery platform. It also incentivized creators and consumers to participate. Finally, we are anchored in philanthropy and our model allows for a more impactful and sustainable model. The tech will be applied to many sectors we are working on within our parent company Perpetual-Altruism.
The Knockturnal: For people who might not understand the digital or the language of “blockchain technology” How would you describe Cryptograph?
Tommy Alastra: The Cryptograph platform is a new way for artists and icons to monetize their talent and do good at the same time and it also gives the fans and collectors a new way to interact with and get closer to those they admire while also making money at the same time through trading the Cryptographs, and benefitting great causes.
A Cryptograph itself is a unique digital asset called an NFT (which stands for non-fungible token). Which is a one- of-of-a-kind piece of digital media made by a world icon or artist that generates funds for charity forever and its’ authenticity and uniqueness is fully secured and guaranteed by the blockchain technology that it is built on.
In an abstract way you can think of a Cryptograph as owning a physical painting, except it’s purely digital. In the same way that if you own the physical painting and it’s on your the wall in your house, which acts as the physical proof that you own it. You can now have that same level of ownership and proof but with a digital work – in the form of a Cryptograph. Thanks to the blockchain you can prove your ownership of this digital work beyond any doubt and no one can forge or destroy your Cryptograph.
The Knockturnal: What can music fans as gain from Cryptograph?
- They can own and trade unique creations including one-of-a-kind musical pieces created by their favorite musical icons and artists.
- They can get closer to the artists they admire through owning their unique works and also get access to the potential rewards that owning a Cryptograph can get you in the future…
- Also by participating in the bidding and trading process of a Cryptograph you are helping to raise funds for great causes that are close to the hearts of the artists you admire.
- Finally just by participating in the bidding of a Cryptograph you can actually make money because if you get outbid by someone else you will make a financial return on your bid!
The Knockturnal: In what way do you think Cryptograph is the solution for issues within the music industry?
Tommy Alastra: Cryptograph empowers artists. It gives them more creative autonomy and control over the publishing and monetization of their work and it ensures all their future revenues in a transparent, trackable and automated fashion thanks to the blockchain.
More widely blockchain technology in general can help with a lot of the rights management issues that exist within the music industry and will help bring greater transparency to the whole industry. It can help event organizers and venues curb the counterfeit ticket industry and it can provide an infrastructure to more accurately and easily trace music streams and instantly pay all artists who contributed the works.
Each Cryptograph supports a charitable cause. What types of charities will people be able to see Cryptograph work with?
Cryptograph has now worked with over 25 different charities and charitable organizations including charities that support environmental causes like wildlife, climate change and reforestation as well as causes for human welfare, hunger and Covid-19 relief, some inclusive of Save The Children, Covenant House, St Jude’s, Meals On Wheels, LA Food bank, Many Hopes, Orangutan Outreach, The Mayor’s Fund For LA and many more. The talent gets to choose the charity they wish to support.
The Knockturnal: With music and technology being used together on this platform. What do you think is the future for these two industries working together?
Tommy Alastra: I think there is a very bright future ahead for the blockchain and music industry. I think we are going to see a lot of disruption in the music industry as the blockchain industry matures and grows and as people become more and more educated as to its potential. I think we are going to see a lot more artist empowerment, dis-intermediation, creative autonomy and self-publishing within the music industry thanks to what this game changing technology can offer artists.
The Knockturnal: Your latest auction now live features Jason Momoa, a huge name in the film world of course. Tell us about the talent and latest auction?