Kelly Rowland sat down with us to talk about her year-long partnership with baby laundry detergent Dreft, motherhood, and her guest-starring on this season’s Empire.
She’s pairing with the renowned laundry line to celebrate her first year of motherhood and the many stages of babyhood. Dreft recently expanded its products to cater to each baby life stage—from pregnancy through toddlerhood and beyond.
How did this partnership with Dreft happen?
It was super easy; they heard I love the product. I’m not the type of person to attach myself to stuff unless I really use it, unless it’s really a part of my home. Before I even signed on to be a part of the team, I was already washing [one-year old son] Titan’s clothes. His sheets, everything in his room I wanted it to smell like baby. I wanted it to be babyfied. So that’s exactly what I did, so when he came home, it was just perfect. Even before he got there I was opening the drawers, waiting and counting down the days for him to come home and smelling everything.
So they heard and they were like, ‘we definitely want her to be part of the campaign.’ And it’s been really easy. Every product, like Dreft Active Baby, I really use, even when they don’t send it to me, I’m buying it. And it works! And it’s hypoallergenic. And my son has eczema, I have eczema. We all wash our clothes in Dreft, to be honest.[slideshow]
How did you hear about Dreft?
A girlfriend of mine, she’d just had a baby, and I remember smelling her baby and I was like, what is that? She said ‘it’s Dreft, isn’t it amazing?” I wanted Titan’s whole room to smell like that. So I did it. *Laughs
What’s your favorite thing to do with Titan?
Right now: read. I’ve been reading to him since he was in my belly, and now he literally goes to his bookshelf, picks up a book and asks me to read it. Of course, non-verbally. I think I’m really proud of that because I wanted him to be a reader; to just enjoy that for himself.
Right now he loves “Polar Bear, Polar Bear, What Do You Hear?” and “Brown Bear, Brown Bear, What Do You See?” This one book called “I Can Do It,” but I go I can do ehhht. *Laughs And “One Love,” and at the end of it I sing the song to him. He loves music.
One Love by Bob Marley?
Yes. They had Bob put some of the lyrics inside of the book with a little illustration to go along with it.
I would have loved that!
Oh it’s so cute, and it’s one of Titan’s favorites.
And so you’re appearing on Empire, which I’m also a fan of.
Ok the last two episodes have been really awesome. Yeah they really, really have. Watch it before the new ones come on; have a little binge moment.
How did you link up with the show?
Lee [Daniels, show creator] and I were at a SoulCycle class at the same time, and he was on the other side of the room, and he was like ‘I KNOW WHO YOU ARE.’
Like mouthing it to me. And I said ‘what?’ *Laughs
And so after the class we spoke. You know usually people have ‘Hollywood Talk,’ he meant every word. The next day the folks from Empire asked ‘well what is her availability, we need her to shoot these days.’ I thought ‘now he’s not Hollywood talking.’ I love people from Philly, but this was another level. He’s just true to his roots and [pauses], honest. And I appreciate that.
Did you know who he was when started mouthing at you?