Estrella Jalisco presents, A New Dia, a multi-room exhibit at the Wisdome LA that celebrates Dia de los Muertos.
With the collaboration of Mexican film maker, Roberto Rodriguez, Estrella Jalisco presented an authentic and one of a kind interactive experience for all their guests. As people made their way through each of the four domes, they were immersed and partook in the traditions that make up the Day of the Dead. Not only did this exhibit highlight one of Mexico’s most popular customs, but Estrella Jalisco brilliantly showcased their brand and what their company represents.
Each of the domes displayed a variation of encounters, from walking through water, being surrounded by monarch butterflies, being face to face with marigolds, and then crossing a bridge while being encompassed by flames. The theme of these rooms were to honor those around you and pay tribute to your loved ones that have gone before. Estrella Jalisco added their own touch as each room had a unique signature beer from their wide selection, with every drink being just as delicious as the next!
Outside the festivities continued and the cultural experiences raved on. The entertainment was not limited to inside the domes. Flame dancers and sugar skull characters on stilts were just some of the performances guests were able to see. People finished off the night as they paired their delectable Estrella Jalisco beer with traditional Mexican dishes.
This event was a spectacular embodiment of Dia de los Muertos and Estrella Jalisco.
