The theme of the event was “dapper” and everyone showed out. Old Forester recently celebrated an annual Turtle Derby in preparation for the Kentucky Derby and will also be continuing this tradition by launching a yearly inaugural pop-up shop event coined “Dress Dapper for the Derby”. The event took place in SoHo and highlighted tons of small businesses and local designers. The idea behind this was to create a platform that will enable them to partner with like-minded brands and prepare clients with a stylish fit. Along with the small business pop ups the event featured live DJ sets, electric turtle racing, and Old Forester Mint Juleps. Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged “There is nothing better in the market.”
The businesses in attendance that were being highlighted were The Tailory, Flamekeepers Hat Club, and MONA ASSEMI Jewelry. The Tailory New York is an appointment-only, women-owned, and operated bespoke clothing company that combines modern fashion design with the heritage art of custom-tailoring. They believe that custom suits are genderless and cater in equal measure to men, women, and non-binary individuals.
The Flamekeepers Hat Club is an upscale, locally owned Harlem, NY store offering an array of sophisticated hats for men & women, in many styles, they believe in passing the torch of style to the next generation.
MONA ASSEMII founded her namesake line combining inspiration from old Persian culture and modern American lifestyle. The NY based designer combines sculptural clean lines, sumptuous crystals, and elegant metals to create a liquid dripping aesthetic for her signature collection. Her most current collections include unusual shapes and sculptural protruding elements. All Mona’s pieces are handmade in New York City and are eco friendly and sustainable.
The event was put on in partnership with LITO Creative. LITO Creative is a creative consultancy that values building genuine connections, developing communities of engaged creative talent, and prioritizing innovation all in the name of showcasing art and shaping culture. Through experiential marketing solutions, social media strategy, production, and talent sourcing, LITO Creative helps brands build and share their stories the world.