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DJ VRYWVY Talks Festival Season and Partnership with Buchanan’s Whisky in Exclusive Q&A

Find out how VRYWVY is ready to light up festival season.

by Briana Owens May 21, 2024
by Briana Owens May 21, 2024 0 comments
1.6K

Buenas vibras (Good vibes) were not the only thing DJ VRWVY shared with the crowd on her latest stop of the  “Look Where Music Got Us Tour” this past Friday night at The Point in Chicago.

The Knockturnal was on the scene when the DJ also shared that she will be deejaying an official afterparty for Sueños Music Festival also set to occur in Chicago later this month. The Mexican-born and Dallas-based DJ is known for her exciting remixes of Hip-Hop, Latin, R&B and Reggaeton.

Additionally, she has her own production company. The Knockturnal had the opportunity to interview the rising star and find out more about her along with what she is looking forward to this festival season and her exciting partnership with Buchanan’s Whisky. Buchanan’s is also proud to support DJ VRWVY on her tour and celebrate Hispanic-American creators paving the way for others in the entertainment industry.

The Knockturnal: How are you preparing for the 2024 music festival season and who is top artist you are looking forward to seeing?

DJ VRYWVY: Always just listening to music, staying updated on new music and artists that may be at festivals. An artist I’m looking forward to seeing on a festival stage is Rauw Alejandro, I’ve seen him perform on his Saturno tour and the Latin Grammys in Sevilla, but never a festival stage so I’m excited to see that 🙂

The Knockturnal: What is it like to put on a multi-stop tour with your own production company?

DJ VRYWVY: To be honest really stressful! LOL just because it’s so much work we have to do internally since we are doing this independently. But honestly it’s one of the most rewarding feelings, I get to call 100% of the shots and say yes and no to everything so every show is done completely my way and with the vision my team has. Looking back to when I first started DJing I didn’t think this would be possible so it’s honestly a dream.

The Knockturnal: How are 200%ers driving the music scene during the 2024 music festival season?

DJ VRYWVY: I feel like 200%ers are really driving the music scene during this festival season by pushing their cultures forward. Something I’m really seeing from artists is them just being more open in showcasing their culture in performances and really being proud of their heritage and where they come from. And the audience too, the 200%ers are helping push that as well because they see artists that look like them and where they come from, it brings a sense of celebration in yourself.

DJ VRYWVY kicks off ‘Look Where Music Got Us’ tour at Trees in Dallas with Buchanan’s Whisky
Photo Credit: Birdie Images

The Knockturnal: What is the importance of creating spaces for 200%ers to celebrate their cultural duality through the power of music?

DJ VRYWVY: Creating a space for 200%ers to celebrate their cultural duality is so important to me, it’s what this tour I’m doing is emphasizing. “Look Where Music Got Us” is a testament to the power of music bringing people together celebrating both cultures. I take you through a journey of Hip hop, Reggaeton, R&B, Cumbias and more because that mix of music is what I grew up on. I love when my playlist is on shuffle and I remind myself of the variety of music I listen to and what makes me, ME. Somos de aquí y de allá, and I wanna create a space where we feel seen in both of our dualities.

The Knockturnal: What is it like to partner with brands such as Buchanan’s Whisky and what was it like to remix the music for the ‘We Are The Spirit of the 200%’ campaign?

DJ VRYWVY: Partnering with Buchanan’s Whisky has been amazing because seriously who would’ve thought! LOL my grandma loves Buchanan’s and it’s a drink I know a lot of Mexicans love so it’s super special because it’s true to my culture and I love how the brand empowers me to get my story out. Remixing the music for the campaign was so fun because I took the meaning of 200%ers literally, I mixed a Hip Hop song with a Dembow beat to give it that flare and sazón of a 200%er LOL

The Knockturnal: Do you have any tour rituals?

DJ VRYWVY: Usually before a show I like to get a good workout in, breakfast and have some downtime to clear my head before the day gets super hectic. The day flies by so fast so having that moment for myself and my body is super important to me so I can be able to perform at my best and put on a great experience.

The Knockturnal: What is your favorite Buchanan’s cocktail to prep for a set on the road?

DJ VRYWVY: My favorite cocktail at the moment is Buchanan’s Pineapple, with sparkling soda, pineapple juice and Tajín on the rim.

DJ Vrywvy’s favorite pre-show cocktail: Buchanan’s Pineapple On the Rocks Photo Credit: Birdie Images

DJ VRWVYFestival SeasonLook Where Music Got Us Toursuenos music festival
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