The digital payment service wants everyone to #festivalbetter.
This weekend’s Governor’s Ball features an incredible lineup of artists from chart-topping Tyler, the Creator to the sensational Mitski, promising talents that will certainly not disappoint. But let’s be real— people don’t festival just to catch their favorite tunes; they’re also there for gastronomic goodies, insta-worthy installations, and fun freebies. This year, Gov Ball sponsor Zelle— a digital payment service partnered with America’s leading banks— added to the host of festive features on Randall’s Island.
The Knockturnal had the pleasure of spending Friday at Gov Ball with the Zelle team. Our day kicked off at Ruby’s Café in Murray Hill, where we mimosa-and-dined on breakfast sandwiches and avocado toast. Between watermelon-flavored sips, we had a chance to chat with Zelle’s VP of Communications, Jeremiah Glodoveza.
What was he most excited about? Simply helping festivalgoers have the most seamless financial experience possible (and, of course, catching Lil Wayne!) Zelle made this possible not only digitally through banking apps, but by setting us all up with day-of festival essentials.
Besides letting us catch artists like Amber Mark or Blood Orange from VIP lounges, Zelle carried us from start to finish on the water. Usually transportation to and from festivals is a banal experience— whether you’re packed on buses and trains, or rideshare pooling. Yet Zelle’s ferry on the East River to Randall’s Island set a new standard. At noon, we joined the party fleet to a live DJ set, supplied with the bare essentials we often forget: sunblock, chapstick, and, naturally, glitter. To cap off the night, the Zelle team came to the rescue once again— this time, with water and sleep masks for tomorrow’s hangover.
Today’s best festival experiences don’t only begin and end with music. With Zelle at Gov Ball, we see that there’s a way to bring the party to and from the festival grounds responsibly. From now on, #festivalbetter.
