Dirty Pineapple established itself as a messenger of forward-thinking at Spring Studios during New York Fashion Week (NYFW) with their soon-to-release ‘The New Street’ collection.
The brand founded by Elsa Zai and Nellie Wang not only empowered its loyalist through their Spring/Summer 2020 message but also, with inclusivity. Affirming Black and brown models, their presentation on the catwalk, showcased beautifully. The ‘New Street’ echoed the designs of their signature ‘aftersex’ button-down shirts, ‘checkerboards insomnia suitpants,’ and their ‘easy shirt jackets.’ Alongside, a strobing backdrop, and Doc Martens’ sporting-models — Dirty Pineapple took their gender-fluid pieces to the next level at their latest presentation.
The Shanghai-based clothing brand established in 2016, and it’s garments have since circulated through much of the world. Dirty Pineapple centered the collection’s conversation around self-awareness. “From the emotional journey lived through one, or several relationships, personas are born. Dirty Pineapple explores the idea that personas from past relationships are recycled through life with one’s different partners. We call it recycled love,” explained the brand’s founder.
With electric pops of color, oversized hoodies, and laser-cut details on their forthcoming asymmetrical styles — Dirty
Pineapple’s designs appeared as luxe as they have ever been on the Spring Studios runway. To add, the brand’s body print designs featured cloth collages of various body parts. In all, this collection speaks to freedom and self-expression through unapologetic designs.
“The vision of the recycled love concept is about objectifying yourself, and the destruction of your ego. This was created just for the purpose of feeling, and accepting the different roles, and experiences in the performance of loving. The [Spring/Summer 2020] collection represents the good, and the bad, to reprocessed and generate a new [version of] you,” explained the brand’s team to the New York Fashion Week attendees following the show.
The Spring/Summer 2020 outwear remains genderless and polished. And, their peek-a-boo, sheer blouses, and raw denim balanced well against printed blazers. The streetwear is eccentric, playful, and well-bred. Still, the fact that much of their future designs are unisex is no surprise to the market. Dirty Pineapple has habitually championed for the LGBTQIA community by way of representation in their global ad campaigns.
The brand caters to a young and creative audience with its lounge suits and vintage styling approach. Furthermore, their New York Fashion Week presentation was emboldened by an internationally-acclaimed team. Miguel Enamorado handled Dirty Pineapple’s styling. Brent Chua cast the groundbreaking show’s catwalk. And, AVEDA representatives, finished each look — Cassandra Pena executed hair, while Maria ran point on the NYFW show’s makeup.
“Contemporary fashion is known to gyrate between reaction and overcompensation. It is this motion, driven by personal-style mavens and the industry at large, that often results in one particular directive and all follow suit. Streetwear has fulfilled its life cycle, reached its peak, and there is a need for a new narrative,” added the Dirty Pineapple founder. Take a look at some of the Spring/Summer 2020 collection’s best moments above.