Daiya Foods hosted a first-of-its-kind pop-up slice shop called Slice Club in New York City.
The event took place at Two Boots pizzeria in the West Village and served plant-based pizza to more than 500 New Yorkers. Daiya Foods is known for its plant-based and dairy-free products, which have allowed them the opportunity to share these pizzas with those who are plant-based curious. The Knockturnal spoke with Nat Indra, Director of Digital and Communications at Daiya Foods, and she mentioned that “85% of consumers are open and excited to try new plant-based pizza and plant-based foods in general. But, one in ten are quite nervous to do that in public or in a restaurant scenario.” This pop-up helped introduce a judgment-free space to serve the curious and provide individuals with the opportunity to try something new.
The Slice Club had hundreds of people in attendance, which included comedian Joey Dardano, food content creator Jeremy Jacobowitz, and New York influencer Ferris Wheel Jay from What Is New York. While guests waited outside, they were greeted by Daiya Food’s newly-appointed Slice Consultant, Nasim Lahbichi, a multicultural recipe developer and digital storyteller. Attendees were also given consultations that resulted in an invitation to explore one of the brand’s many plant-based pizzas, such as Meatless Pepperoni, Cheeze Lover’s, Fire-Roasted Vegetables, Supreme, and BBQ Plant-based Chick’n Style.
To keep up to date with Daiya Food’s products and future events, follow them on Instagram @daiyafoods and check out their website.
