On Wednesday night, Columbia Sportswear unveiled its largest campaign in company history, “Tested Tough.”
The launch brought the Pacific Northwest to New York City, transforming the venue into a snow mountain inspired space, complete with a ski resort themed photo studio, open bar, and sweet and savory h’orderves. Guests were also welcome to enjoy alcoholic hot chocolates with a wide array of condiments like cinnamon sticks and selections of milk/creme.
Models were featured in each of the upcoming seasonal collections, immersed the environment of a simulated ski lodge, accompanied with trees and logs. Also featured along with apparel were the company’s quickly expanding footwear, placed on wooden stumps. Columbia team members provided product demonstrations of the updated rain jackets as well as allowed guests to test the product first hand under rain simulated shower booths.
The event included a speech, video and commercial spots, and greetings from Columbia’s matriarch and Chairman of Board, Gert Boyle. Following, guests were able to talk with Columbia executives and test the new products in the venue.
Take a look at the new campaign below:
The global campaign will kick off in early October, with broadcast, print, out of home, digital, retail and social elements rolling out in 63 markets across Europe, Asia, South America and North America.