The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
MusicThe Latest

Coachella Gets Electrified with Absolut Vodka and Major Metaverse Experience

The Absolut.Land launch took the world's most famous music fest to a new level

by Staff April 29, 2022
by Staff April 29, 2022 0 comments
8.1K

Coachella was so meta this year.

In 2022, the world’s biggest festival also became the best with Absolut  extending the festival experience into the metaverse along with an onsite party that was too good to miss.

Absolut.Land become one of the hottest points of Coachella. A generation of festival lovers has now fully embraced into the brave new world of tech and it reflected with the incredible interest in the one-of-a-kind blended activation by a liquor brand at a live event. Absolut’s tent buzzed with pure joy and excitement as it electrified the musical moment.

The space was delightfully designed in parallel to its online counterpart with a geometric layout, bold color schemes, art installations, and content streamed from Absolut.Land.

The hot desert was even hotter as attendees joined the metaverse at Coachella by taking over the Absolut.Land bartender avatar at an interactive kiosk in the tent. IRL guests can mix virtual cocktails, chat up fellow avatars and surprise and delight by gifting NFT wearables all live.

Every visitor took away a lifetime of sweet memories as they sipped on Absolut and took photos in the creative spot that captivated imaginations. Interest peaked in the way festival goers were able to connect in the metaverse with people around the world who could not be there themselves.

“As a brand born to mix, Absolut is centered on bringing the world together through shared experiences and empowering social interaction that unlock a sense of belonging – no matter who you are and where in the world you may be,” said Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America. “To reach our consumers everywhere, the metaverse was a natural progression and we’re so excited to introduce Absolut.Land as a space of belonging for all!”

There is no doubt this is the future of musical festivals. For what makes them so very special and so very unique to be able to be shared in a space across countries is the harmonious adventure we all need right now. This is the future of music. Absolut.land nailed it perfectly, especially after almost three years of being frozen due to pandemic woes.

The powerful message was heard loud and clear outside the sweet tent as attendees cooled off with incredible Absolut cocktails and took in huge  headliners such The Weeknd, Harry Styles, and Billie Eilish. Madeon took the stage with a passionate DJ set and dynamic visuals that energized the crowd after the sun went down on a blazing hot desert day. The DJ expressed his love for performing and to finally be able to play at this festival was a dream come true.

Harry Styles performed an explosive show in a rain sequined jumpsuit that could only be custom Gucci. He used this stage to perform his newest single “As It Was” live for the first time. He surprised the crowd with none other than Shania Twain who performed some of her own hits, “Man! I Feel Like A Woman!” and “You’re Still the One” as a duet. The crowd loved the duo and Harry shared some of his own stories of listening to Shania Twain’s tunes in the car growing up.

Then on day two the youngest artist to headline Coachella, Billie Eilish, took the stage via a crane that hovered her above the crowds so she could be closer to her audience. Her dynamic was a huge contrast to Megan Thee Stallion who performed before her. Billie’s chill beats were a great juxtaposition to some of the explosive performances earlier that day and a great way to end Day 2 of the festival. She inevitably performed her hit “Bad Guy” and brought Khalid to perform “Lovely” for the crowd.

Finally, The Weeknd took the stage the final night and acknowledge the upheaval that swept the news when Kanye pulled out last minute. Swedish House Mafia joined the stage for the first time since their break up in 2012. They released new music in 2021 via “Moth to a Flame” which featured The Weeknd. Both the group and The Weeknd performed collaborative songs as well as their own individual sets to close out an epic weekend.

It was a perfectly Absolut weekend.

AbsolutAbsolut VodkaAbsolut.LandBillie EilishcoachellaHarry Stylesmegan thee stallionThe Weeknd
0 comments 0 FacebookTwitterPinterestEmail
Staff

previous post
Exclusive: Cast talks ‘The Offer’ at Paramount Plus Red Carpet Premiere
next post
Exclusive: Kory Caudill and Wordsmith’s Concert For The Human Family Featuring Pam Tillis Happening at Trinity Church Wall Street [Interview]

Related Posts

Janelle Monáe and BACARDÍ Rum Haunt Santa Monica...

October 31, 2025

Bun B on 20 Years of Trill, Working...

October 31, 2025

Meet GOOD JUJU, the label that could redefine...

October 31, 2025

Mango Cart Mas is Stronger Than Yesterday

October 31, 2025

Port Sa’id: Restaurant Review

October 30, 2025

Earn Your Leisure Talks Foundation Forward & Financial...

October 29, 2025

Hedda Is The Truth

October 29, 2025

The Pink Agenda’s Annual Gala at Tribeca Rooftop

October 28, 2025

PB Brasserie: Where French Elegance Meets African Soul...

October 28, 2025

A Marvelous Night of Fundraising at Angel Ball

October 28, 2025

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

We spoke with @truewhitaker last night at the prem We spoke with @truewhitaker last night at the premiere of @hbomax’s I Love LA!
We spoke with @holtlauren last night at the premie We spoke with @holtlauren last night at the premiere of @hbomax’s I Love LA!
We attended @hellosunshine’s 3rd annual Shine Aw We attended @hellosunshine’s 3rd annual Shine Away event, held at @universalstudioslot in Los Angeles! 

🔗: https://theknockturnal.com/hello-sunshines-third-annual-shine-away/

✍️: Katherine Wright

-
#HelloSunshine #Universal #LosAngeles
We spoke with @treaclychild last night at the prem We spoke with @treaclychild last night at the premiere of her brand-new show, I Love LA!
Step inside the chaotic world of The Chair Company Step inside the chaotic world of The Chair Company, where office life meets absurd comedy. 🪑 
Stream it now on @HBO. 

🔗: https://theknockturnal.com/la-premiere-hbos-the-chair-company/

✍️: Katherine Wright
-
#TheChairCompany #HBO #HBOOriginal #HBOShow #BingeWorthy #MustWatch #StreamingNow
@justinbieber led @skylrk to a standout win at The @justinbieber led @skylrk to a standout win at The Leag, one of LA’s most talked-about underground sports events. With celebrities, athletes, and creators filling the sidelines, the night captured the energy of competition and culture colliding under the lights. 🏀

🔗: https://theknockturnal.com/justin-bieber-leads-skylrk-to-victory-at-las-underground-sports-phenomenon-the-league/

✍️: Parris Rose

-
#JustinBieber #SKYLRK #TheLeag #LosAngeles #SportsCulture #Basketball #UndergroundSports
@nmixx_official spoke with The Knockturnal about t @nmixx_official spoke with The Knockturnal about their journey as six members, a long, inspiring adventure that’s led them to a major milestone: their first-ever full-length album, Blue Valentine. 💙

The project dives deep into the complexity of human emotions, wrapped in NMIXX’s signature MIXX-pop sound. 🎶

“The story of NMIXX is still unfolding.” 

Full Article 🔗 https://theknockturnal.com/nmixx-blue-valentine/

By @EmmaSalehi 

#NMIXX #BlueValentine #NMIXXBlueValentine #MIXXPOP #NMIXXComeback #KpopInterview #TheKnockturnal #Kpop #KpopNews #KpopGirlGroup #NMIXX_BlueValentine #HAEWON #LILY #BAE #JIWOO #KYUJIN #SULLYOON #엔믹스
Want to immerse yourself in the wonderful world of Want to immerse yourself in the wonderful world of @beetlejuicebway? Now you can! From now until Halloween, @tempotimessquare hosting an unforgettable Beetlejuice Suite experience where every corner is bursting with spooky charm, strange surprises, and a whole lot of Netherworld flair. 💀✨ 

Whether you’re a die-hard fan or just a little strange and unusual, this is your chance to step into the world of the ghost with the most. 👻 #BeetlejuiceBroadway #TempoTimesSquare #BeetlejuiceSuite
#ParkChanWook new film might make you laugh when y #ParkChanWook new film might make you laugh when you least expect it — and flinch when you do. 👀💥

Full review out now.

🔗: https://theknockturnal.com/park-chan-wooks-no-other-choice-is-dark-gripping-and-bitingly-funny/

✍️: Ishan Wankavala 

-
#NoOtherChoice #KoreanCinema #Cinephile #FilmReview #NewRelease #MustWatch
📸 WOODZ (@woodz_dnwm) — the artist redefining 📸 WOODZ (@woodz_dnwm) — the artist redefining boundaries with each track, image, and evolution. Dive into our exclusive to uncover the artistry behind the name. 

🔗: https://theknockturnal.com/woodz/

✍️: Emma Salehi

-
#Woodz #Kpop #ArtistSpotlight #Editorial
EXCLUSIVE: STAYC take the Stay Tuned tour to elect EXCLUSIVE: STAYC take the Stay Tuned tour to electrifying new heights, bringing “I WANT IT” to life with unmatched energy, confidence, and flair. Every beat, every move, every note is a reminder that STAYC don’t just perform—they command the stage. 🌈💥

From their glowing visuals to powerhouse vocals, @stayc_highup deliver a night that’s equal parts spectacle and soul.

🔗: https://theknockturnal.com/stayc/

✍️: Emma Salehi

-
#STAYC #StayTunedTour #IWANTIT #STAYCgirls #STAYChighup #Kpop #ConcertHighlights #ExclusiveFeature
Park Chan-wook shares how The Ax inspired his new Park Chan-wook shares how The Ax inspired his new film, exploring its unique darkness. 🌟

#ParkChanWook #NoOtherChoice #TheAx #KoreanFilm #KDrama #NYFF #NYFF26
Big sci-fi dreams ahead 🔥🤖Park Chan-wook tea Big sci-fi dreams ahead 🔥🤖Park Chan-wook teases his probable upcoming project Genocidal Organ! 

#ParkChanWook #GenocidalOrgan #NYFF #NYFF26
Dark humor and deep tragedy with @byunghun0712 in Dark humor and deep tragedy with @byunghun0712 in his latest film @nootherchoicefilm. 🖤🎬

#LeeByungHun #NoOtherChoice #KDrama #NYFF #NYFF26
Two worlds, one screen 🌏🎥 Lee Byung-hun refl Two worlds, one screen 🌏🎥 Lee Byung-hun reflects on 20 years of film, from South Korea to Hollywood! 

#LeeByungHun #Hollywood #KoreanCinema #Film #NoOtherChoice #NYFF26 #NYFF
Brighter days ahead 🌞 @cix.official share what Brighter days ahead 🌞 @cix.official share what it means to move forward together in their latest comeback. 

🔗: https://theknockturnal.com/cix/

✍️: Emma Salehi

Photo Credits: C9 Entertainment 
-
#CIX #GOChapter1 #GOTogether #TheKnockturnal #KpopInterview #KpopNews #CIXComeback #CIX2025 #KpopFeature #CIXFans
It’s going down! @stayc_highup is in North Ameri It’s going down! @stayc_highup is in North America on their ‘Stay Tuned’ tour! 💖

Watch their energetic and fun filled show near you 👀🌟

#stayc #kpop #kpopconcert #iwantit #staycstaytuned #staytuned
Who runs the world? Girls! 🩷 We had the most a Who runs the world? Girls! 🩷

We had the most amazing day of inspiring panels, activations and networking at @femalefounderworld, with @eyebuydirect! 👓
Eskil Vogt reunites with longtime collaborator Joa Eskil Vogt reunites with longtime collaborator Joachim Trier for their sixth cinematic journey, co-writing Sentimental Value, a poignant exploration of family, memory, and reconciliation. 

-
#Screenwriting #Storytelling #WritingForFilm #FilmWriting #NYFF2025 #NewYorkFilmFestival #IndieFilm
At @thenyff , @renatereinsve brings Nora Borg to l At @thenyff , @renatereinsve brings Nora Borg to life in Sentimental Value, portraying a character whose journey through family complexities and personal discovery resonates deeply. 

-
#RenateReinsve #NYFF #SentimentalValue #NoraBorg #FilmFestival #Actress
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch