For three days, CÎROC hosted a travel & Mediterranean-themed pop-up for VIPs & guests to enjoy their latest vodka flavor, Limonata, as part of their summer campaign.
The moment you walk in, you’re given a Limonata-themed passport with tickets and complimentary drinks. Guest are then taken to a photo booth area for passport photos. Right next to the photo booth, there is a spinning table of CÎROC Limonata suitcases and travel accessories, featuring an Escape with Flavor banner above it.
The party was hosted in collaboration with Yellow Party in Chelsea Pier’s, with the venue outfitted as a Limonata-themed villa with lemons, bursts of yellow, and a Mediterranean theme across the venue. The pop up experience included specialty cocktails infused with the new CÎROC flavor, live music and multiple activations including a wishing fountain, massage and ice-cream.
CÎROC will be launching additional events within the coming months as part of their summer campaign for CÎROC Limonata encouraging customers to experience the Mediterranean lifestyle without having to leave their homes. The Vodka includes citrus notes and Italian lemon offering a premium taste filled with new flavors for the summer season. Supermodel, Chanel Iman known for her style and grace attended the NY launch alongside CÎROC complementing the Limonata experience with her touch of yellow.
CÎROC Limonata is also organizing a sweepstake from now until May 31. Fans 21+ can text “CIROC” to [24272] for a chance to win the ultimate Italian Riviera or Capri-like experience in Miami. The winner (and three of their luckiest friends) will have the opportunity to attend an exclusive ‘Summer Solstice Yacht Party’ with a live performance from a surprise guest. Five additional lucky winners will also get the chance to win an exclusive Limonata suitcase so they can Escape with Flavor on their own terms.
CÎROC Limonata is available nationwide were spirits and alcohol beverages are sold and encourages people 21+ to drink responsibly. To stay up to date with the brand and latest news following their launch follow them at @Ciroc across all socials.
