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Chloe Wine and Drybar Host Glorious Holiday Bow Bar

The Holiday Bow Bar Experience Bow & Wine upgrade with Lele Sadoughi accessories takes place until January 4 at various American locations

by ElizaBeth Taylor December 15, 2025
by ElizaBeth Taylor December 15, 2025 0 comments
227

Your ultimate holiday pampering is here thanks to Chloe Wine Collection and Drybar.

Give yourself the gift of beauty during this season with this truly wonderful collab. Perfect for a holiday function or just to make yourself feel glamorous, the  Holiday Bow Bar is everything you need for day of glorious style and relaxation.

Available through the entire holiday season, the experience combines fashion and self-expression – inviting guests to elevate their blowout with a designer Lele Sadoughi bow, a Chloe Wine pour, and premium touches that make every visit feel like a moment of celebration.

The moment is so sweet with a divine style done for you as you sip a refreshing glass of Chloe Wine. The holidays and all that comes with it can be stressful, so this is your time to shine and take time to reflect on the importance of you in the most wonderful way.

Chloe Wine Collection, a portfolio of award-winning wines sourced from preeminent wine growing regions is loved in markets across the country. Pour into the experience across America for a special day full of bliss.

“The holidays are about embracing moments of joy and self-care, even amidst the hustle and bustle of the season,” said Michelle Diemer, Senior Marketing Director for Chloe Wine Collection. “We’re thrilled to create a multi-sensory experience at Drybar that helps women feel confident, celebrated, and ready to take on the season in style.”

Known as a go-to destination for clients to relax, reset and leave feeling their best, Drybar’s inviting atmosphere becomes even more essential during the holiday season when the pace quickens and moments of calm are few and far between.

“We’re always looking for ways to offer our clients the best experience in our shops,” said Elyse Blouin, Chief Marketing Officer, WellBiz Brands. “Our collaboration with Chloe Wine Collection lets us add a designer accessory to help clients style the season and make the holidays truly enjoyable!”

The Chloe Wine Collection x Drybar Holiday Bow Bar is available through January 4 at participating shops nationwide and includes the following upgrades:

  • A limited-edition luxury hair bow by renowned accessories designer Lele Sadoughi in ivory or black satin available as an $8 service add-on (valued at $48 SRP).
  • A complimentary glass of Chloe Wine (21+ where legal1 at participating locations and while supplies last).
  • And for clients in New York City, Los Angeles, and Dallas, a special Holiday Bow Bar Gift Wrapping Experience will be offered during the two busiest holiday weekends. Lucky clients in those markets can multitask in style with complimentary gift wrapping during their Drybar service.

When checking in for a blowout appointment, Drybar clients can add the $8 Bow Bar enhancement to receive a Lele Sadoughi bow – a high-value accessory  offered courtesy of Chloe Wine Collection at participating locations – installed as part of their final look.

Guests aged 21 and over will also be treated to a glass of Chloe Wine to enjoy during their service at participating locations.

And to add to the fun, during a booked service, Drybar clients at select locations across the country on two of the busiest shopping weekends in December can bring a maximum of two gifts to be professionally wrapped and enjoy a glass of wine (21+ only) during a styling on Dec. 13 and 14 as well as Dec. 20 and 21.

    • Drybar Tribeca – 180 W Broadway, New York, NY 10013 – Steps from legendary holiday shopping in SoHo, Fifth Avenue, Union Square, and Brookfield Plaza.
    • Drybar Culver City – 3808 Main St, Culver City, CA 90232 – A style capital where Hollywood glamour meets top-tier shopping near The Grove and Beverly Center.
    • Drybar NorthPark Dallas – 8687 N Central Expressway, Dallas, TX 75225 – A Southwest shopping hotspot blending luxury and mainstream retail, anchored by NorthPark, Galleria Dallas, and Highland Park Village.

To learn more and to book an appointment today, visit drybarshops.com.

 

 

Chloe WineChloe Wine CollectionDrybarHoliday Bow BarLele Sadoughi
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ElizaBeth Taylor

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