Montblanc released their new advertising campaign for their new Boheme Collection featuring Charlotte Casiraghi.
In the campaign Casiraghi is featured in a softly lit, lush garden wearing the new Boheme Day & Night watch. The new watch a jewelry in the collection captures the essence of a modern Boheme woman; elegantly feminine and stylish with a carefree attitude. Like all Montblanc pieces, the watch has a modern design with a timeless feel.
The Boheme collection was launched earlier in July at the Jardin des Tuileries in Paris. The company transformed the Orangerie in to a Boheme Moon Garden a the center of the garden. The new watches and jewelry were on display showcasing how the moon inspired the collection with colorful moon facets, and star-like diamonds surrounding the watch face in the Day & Night timepiece.
Casaraghi is a wise choice for the face of the new campaign. The equestrian champion, writer and film producer is praised for being a harder working modern women and having a chic yet relaxed style. Her role as Global Brand Ambassador also shows her dedication to Montblanc’s attention to fine watchmaking and simple style. She showcases the luxury and long standing craft of the brand with ease and a modern edge.
Despite being around for over a hundred years, the brand remains a luxury staple. Sticking with classic neutral colors and the occasional blue, particularly with their watches, Montblanc evolves through their innvoation. All without losing the luxury, timeless feel they’ve cultivated. Casaraghi is great choice to display Montblanc’s modern elements.