In a lavish and unforgettable evening that transported attendees back to the golden era of the early 2000s, Australian fashion powerhouse I.AM.GIA celebrated the launch of its highly anticipated Platinum Collection.
The event, held at a private residence mansion in Beverly Hills, CA reminiscent of the iconic MTV Cribs show, was hosted by none other than the legendary Carmen Electra. The star-studded party brought together an array of VIP guests, style influencers, and fashion enthusiasts, including GIA founder and CEO Alana Pallister, Shannon and Shannade Clermont, Symone and Gigi Goode from RuPaul’s Drag Race, James Charles, Slick Woods, Chloe Cherry and more!
RuPaul’s Drag Race contestant Symone and Shannon & Shannade Clermont flick it up at the House of GIA party at a Private Residence on August 25, 2023, in Los Angeles, California.
I.AM.GIA has become more and more popular and sought after within the fashion world for its daring, edgy, and trend-setting designs. The Platinum Collection features lacy dresses, leather co-ord sets, deconstructed denim, and more as it continues to build upon the brand’s reputation, offering a sultry, mysterious, and powerful range that pushes the boundaries of contemporary fashion. And no one has pushed boundaries more than the stunning Carmen Electra who is the face of the brand’s new collection. “What I’ve seen through time is how much freedom there is and now that these vibes are back, I’m so honored to be the first celebrity with I.AM.GIA to hit the scene,” said Electra.
Carmen Electra is the face of the GIA Platinum September/ October ‘23 Collection out now!
The event’s ambiance was a seamless blend of luxury and nostalgia, perfectly capturing the essence of the early 2000s. The sprawling mansion’s grounds were adorned with luxury cars, setting the tone for an evening of opulence. A grand outdoor pool, where guests mingled and sipped on Body Vodka as they danced beneath the stars to sounds by Memphy, added an air of sophistication to the evening. The red carpet, lined with faux “paparazzi,” evoked an aura of celebrity glamour, as attendees arrived dressed to impress in their I.AM.GIA ensembles.
The Platinum Collection is now available on the site here.
