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Brother’s Bond Bourbon and SiriusXM Celebrate Tennis Channel’s 20th Anniversary Upon US Open Tournament

Sipping Success: 20 Years of Celebration and Reflection

by Savannah Hanoum August 28, 2023
by Savannah Hanoum August 28, 2023 0 comments
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If anyone is going to get me to drink bourbon, it’s my favorite on-screen brothers, Ian Somerhalder and Paul Wesley.

On Wednesday, August 23rd, Brother’s Bond Bourbon hosts and SiriusXM presents Tennis Channel’s milestone anniversary celebration at The Highlight Room in New York City.

The pre-US Open cocktail party welcomes guests to sip on delicious bourbon-based beverages, snack on light bites, and groove to the live DJ, playing music by SiriusXM.

Brother’s Bond founders Ian Somerhalder and Paul Wesley liven up the soiree with a dashing mixology demo of some of their favorite craft cocktails. Behind the bar, the duo concocts the “Brother’s Anniversary Smash,” made with cold-pressed cucumber juice, lime juice, jalapeno slices, and Brother’s Bond American Blended Rye Whiskey.

“Because we have so much passion and knowledge about this spirit, we’re able to do things most alcohol companies aren’t able to do, says Somerhalder… He continues, “We love our audience, and we love our brand. It’s a part of who we are.”

The award-winning bourbon whiskey company launched in 2021 and is currently the most-followed alcohol brand on Instagram (with over 1.86 million followers). Brother’s Bond is a result of the brotherhood Somerhalder and Wesley share, plus their passion to cultivate a smooth, complex, and quality bourbon.

Brother’s Bond Bourbon produces three different whiskies, Brother’s Bond Straight Bourbon, Brother’s Bond Original Cast Strength, and Brother’s Bond American Blended Rye, and can be purchased at select online and in-store retailers via their store locator here.

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