Just in time for the holiday season, famed trendy online retailer Boohoo from the United Kingdom has come across the pond to bring us an in store experience.
Boohoo recently opened a pop up store downtown in New York City. The location will be in the Union Square area, featuring their most popular merchandise from their online store. The space is decorated with glitz and glamour with glitter everywhere and a white faux fur carpet throughout. The pop up gives an upscale closet vibe with small racks of clothing punctuated with mirrors so browsers are not overwhelmed with the selection. The store is decorated with the most glamorous pieces to grab everyone’s attention for the holiday season. Party accessories glitter the space and lead the path to the back where there is a small sitting area to rest.
For those who want to see all that the retailer has to offer, the space offers a wall of iPads to allow shoppers to experience all that Boohoo has to offer its customers. Because there is a small selection of the clothing that is offered, the shopper can take a look at the material and quality of the clothing if they were hesitant of blindly ordering online before. Due to the nature of the retailer, the sizes will be in UK sizes so this is a great opportunity for shoppers to try on the pieces should they be unfamiliar with the sizing. The location will also carry some pieces from their petite and plus size lines as well so there is something for everybody. The store also carries the Jordyn Woods x Boohoo collection for those who want to see and try the collection on in person as well as a small men’s and kid’s selection.
The pop up store will be open until November 20th at 3 West 13th Street at 5th Avenue.