The Susan Alexandra Flagship store in SoHo very well might be the most colorful place in Manhattan, which is no easy feat to accomplish. The dreamy shop is any maxamalist’s paradise, with its walls stacked with stunning beaded creations in every medium imaginable, including purses, clothing, and even shoes!
Founder, designer and creative director Susan Korn says that beads are one of her favorite mediums, and her passion for the tiny adornations is evident in how intricately crafted each piece is, as well as the sheer amount of creations she’s been able to come up with. The store is also known for its key interactive feature, which allows shoppers to create their own jewelry with a wide range of beads, fasteners, and their ultra-popular charms. The brand as a whole emits a whimsical, fairy-tale essence that proves that fun is often the epitome of style.
In a fashion landscape often dominated by trends and conformity, Susan Alexandra stands out as a beacon of individuality and self-expression. Her designs encourage wearers to embrace their unique sense of style and celebrate what makes them different. Whether it’s a whimsical beaded bag or a statement jewelry piece, her creations are sure to spark joy and inspire creativity in all who encounter them.
Alexandra has a love of food inspired delicacies when it comes to fashion, and what do you get when you combine food-chic with vivacious color? Berry Pebbles! The beloved cereal has made it’s return, and to celebrate, PEBBLES has teamed up with Alexandra for a delightful sweet and tastefully trendy collaboration. Infused with the vibrant hues and playful spirit of the iconic cereal, the collection of accessories celebrates the joy of childhood and the boundless creativity that comes with it.
PEBBLES and Alexandra will also give fans a chance to win the collection through a giveaway on the PEBBLES cereal Instagram (@pebblescereal).
Inspired by the deliciously sweet flavor and colorful palette of Berry PEBBLES cereal, the collection features three whimsical designs that invite fans to express their inner child through fashion:
Berry PEBBLES Breakfast Vignette Bag: This vintage-inspired bag captures the essence of a breakfast tablescape, adorned with sequins and seed beads. With its magnetic snap closure and satin lining, it’s the perfect accessory for cereal aficionados looking to make a statement at brunch.
Tutti-Fruity Berry Bag Charm: Embodying the playful spirit of Berry PEBBLES, this charming bag accessory adds a pop of color to any ensemble. Inspired by the cereal’s vibrant hues, it’s a sweet addition to your bag or key ring.
Berry PEBBLES Cereal Bowl Bag Charm: Flaunt your love for PEBBLES with this stunning beaded charm featuring a bowl of Berry PEBBLES cereal, complete with a silver beaded spoon. It’s a whimsical nod to the joy of breakfast time.
“In the vibrant tapestry of creativity, where color meets flavor, and imagination intertwines with taste, the collaboration between Susan Alexandra and PEBBLES cereal is a natural symphony of joy,” says Susan Korn, founder and creative director of Susan Alexandra. “Our partnership effortlessly blends the bold and the sweet, creating a sensory celebration that transcends the boundaries of art and breakfast and paints a picture of pure delight!”
A common criticism in New York City culture as of late has been the lack of options beyond “eating and drinking” when it comes to fun evening plans, especially during the colder months when outdoor activity is at a minimum. Susan Alexandra has rolled out a refreshing alternative to these options with bead nights, an evening for friends to gather and craft their own colorful creations. On Tuesday, Susan Alexandra and PEBBLES hosted an absolutely dreamy evening doing exactly this, with guests invited to create their own berry-inspired creations!
PEBBLES and Susan Alexandra will also give fans a chance to win the collection through a giveaway on the PEBBLES cereal Instagram (@pebblescereal). Follow @pebblescereal for more information.
The new Berry PEBBLES cereal is a long-term flavor extension within the PEBBLES cereal portfolio. It is available now in the grocery aisles of retailers nationwide alongside fan-favorites: Fruity and Cocoa PEBBLES cereal. For more information on PEBBLES cereal and the PEBBLES cereal portfolio, please visit the brand at postpebblescereal.com.
