Bringing a touch of British heritage to NYC, Ben Sherman makes a historic return to Soho with a new limited time only concept store pop-up. The classic brand will be exclusively available during this year’s fall and holiday season.
On Wednesday, September 5th, Ben Sherman highlighted the newest extensions to the brand at a celebratory launch party at their 130 Greene Street pop-up location. This location will be carrying the entire line of Ben Sherman, including clothing, footwear, jewelry, ready-to-wear, accessories, and brand new tech: individually customizable headphones. In addition to merchandise, the 2,000 square foot pop-up location features a stage for live in-store musical performances. The entire collection of the Ben Sherman X House of Holland capsule will be offered in this location as well.
One of the highlighted products of the night included the EVEN H3 Bluetooth wireless headphones, which bring the newest technology to your music listening experience. EVEN headphones are equipped with the unique ability to create an individualized hearing profile. EarPrint technology adapts to how you hear while you listen to your favorite music. Retailing for $149.99, these headphones are destined to be a huge competitor to other brands. EVEN H3 headphones will be available at the Ben Sherman pop-up through the fall while supplies last.
An excited crowd gathered to celebrate the launch with food, cocktails, live music, and complimentary styling. Halfway through the night the crowd was addressed by creative director Mark Williams, who credited the brand’s continued success to the amazing group of passionate people who work tirelessly for the company. The brand hopes to craft a truly interactive retail experience at this location, offering up exciting future events, such as concerts, influencer dinners, and a speaker series.