The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
Fashion & BeautyThe Latest

Beautycon Delivers Everything a Beauty Lover Could Want

by Jasmine Harris October 5, 2016
by Jasmine Harris October 5, 2016 0 comments
3.1K

New York was host to Beautycon NYC on Oct. 1 bringing in the beauty obsessed and popular beauty vlogger alike. 

People were drawn in by the free samples, discount on brands’ staple products and a chance to see popular content creator in panels and meet and greets throughout the event. Youtubers such as Estée Lalonde, Mr. Kate, Yuya and MissyLynn met with fans at brand booth and outside some of the Beautycon tents.

Panels centered around the importance of diversity and using the beauty platform to talk about social issues, a sentiment Beautycon CEO Moj Mahdara said she relates to. “As someone who is a minority in a couple different ways, I can appreciate that there is a place and products and platforms and content that is really evangelizing the diverse, 2016 faces of beauty….,” she said at the event. Other panels centered around the changing job market, participating in discussions about being an entrepreneur and the rise of women juggling multiple careers.

Away from the stage were a maze of brand booths including L’Oreal, Pixi, SokoGlam!, NYX, Milani and many more. Along with products, brands had free services such as hand massages at Yes To’s booth and braiding and a floral stage for photos at Carol’s Daughter’s section.

Looking around the convention, the event perfectly matches the fandom surrounding online beauty. There are a huge variety of young women and girls walking around the convention floor donning every shade of lipstick, natural makeup to a full glamourous looks and styled and natural hair alike.

It’s clear that brands have also latched on to consumers’ desire to see a greater variety of faces in the beauty industry and brands that stand for cause. There were brands at the convention who cater to customers who want natural, vegan or cruelty free products such as Pacifica, 100% Pure and PÜR. There were also natural hair brands including Eden by bodyworks and Cantu.

For those who couldn’t attend, they were able to catch the event on Beautycon’s Facebook page. The livestream allowed fans to view the Chatroom where several different content creators took their turns hosting and answering questions asked through Facebook. Videos of the Chatroom can still be viewed on their page.

In between conventions, Beautycon releases their own seasonal beauty box. Each season subscribers receive beauty and lifestyles products hand picked by a guest creator. The current fall box has products curated by MakeupShayla and Angel Merino. The company also posts makeup and hair tutorials, trend reports and continues to show support for online content creators.

London is the next destination for Beautycon at the Olympia on Dec. 3. Creators for the event will be announced soon.

BeautyConMoj Mahdara
0 comments 0 FacebookTwitterPinterestEmail
Jasmine Harris

previous post
‘Bad Santa 2’ Releases New Trailer
next post
Film Review: ‘The Birth of a Nation’

Related Posts

Two Must Visit LA Restaurants Changing the Game

October 2, 2025

Keegan-Michael Key and Nat Wolff Break Down ‘Play...

October 2, 2025

Taking Off: IDID’s I did it, KCON LA...

October 1, 2025

Dylan Efron Teams Up with Marriott Bonvoy to...

October 1, 2025

San Sebastián Film Festival: A Review

September 29, 2025

Brother Magazine’s Style Kings NYFW Party: Celebrating Black...

September 28, 2025

Daniel Day-Lewis Talks Pushing Aside His Pride to...

September 27, 2025

P1Harmony Breaks Down ‘EX,’ Spanish Version, Dream Night...

September 27, 2025

Hot Ones Celebrates Ten Years of Star Studded...

September 26, 2025

4th Annual 1 World Festival Brings Community Together...

September 26, 2025

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

✨ From powerful panels to unforgettable performa ✨ From powerful panels to unforgettable performances, the 2025 #TeenVogueSummit brought together voices shaping fashion, culture, and activism today. 💬🎶

🔗: https://theknockturnal.com/2025-teen-vogue-summit-recap-full-of-fun-fashion-and-connection/

✍️: Zipporah Pruitt

-
#TeenVogue #TeenVogueSummit2025 #TeenVogueEvents
#TeenVogueCommunity #TeenVogueStyle
Visit the @Complex x @Aepsa_official Pop-Up for ‘Rich Man’ in LA with The Knockturnal! ✨

From exclusive merch and photo cards to signatures and more — ~ 100% worth the visit 

⏰ Sept 16–17 | 11 AM – 7 PM PT
📍 433 N Fairfax Ave, Los Angeles

#Aespa #Complex #RichMan #KPopMerch #AespaInLA #KPopFans #Kpop #Karina #Giselle #Winter #NingNing
NYFW magic ✨ @aliceandolivia by Stacey Bendet tr NYFW magic ✨ @aliceandolivia by Stacey Bendet transformed the runway into a dazzling celebration of bold prints, playful silhouettes, and timeless style. From Surrogate’s Court to the city streets, the collection truly captured the spirit of the modern woman. 💄

🔗: https://theknockturnal.com/stars-stripes-and-alice-olivia-by-stacey-bendet/

✍️: ElizaBeth Taylor

-
#NYFW #AliceAndOlivia #StaceyBendet #RunwayStyle #FashionWeek
Some things are just a perfect match—milk & cook Some things are just a perfect match—milk & cookies, Oreos & a cold glass of milk… and @nickbarrotta on the red carpet celebrating 30 years of the iconic milk mustache. 🥛🍪

🔗: https://theknockturnal.com/got-milk-celebrates-30-years-with-stars-and-everyday-californians/

✍️&🎤: Ashley Lopez

-
#GotMilk30 #GotMilk #NickBarrotta #TylerPerrysTheOval #MilkMustache
On the red carpet, Stranger Things star @priahferg On the red carpet, Stranger Things star @priahferguson spoke with us at the @gotmilk 30th Anniversary Milk Mustache Celebration, where the campaign unveiled its bold new focus on everyday Californians as the real icons. 🥛✨

🔗: https://theknockturnal.com/got-milk-celebrates-30-years-with-stars-and-everyday-californians/

✍️&🎤: Ashley Lopez

-
#GotMilk30 #PriahFerguson #StrangerThings #MilkMustache #RedCarpet #GotMilk
First-time nominees dominated the 77th Emmys, turn First-time nominees dominated the 77th Emmys, turning the spotlight on breakout stars and fresh wins. 🎬🥇✨

Read about the rising talent redefining televisions biggest night.

🔗: https://theknockturnal.com/emmy-awards/

✍️: Danielle Biondi

-
#Emmys #Emmy #EmmyAwards #Emmys2025 #EmmyWinner #Film #AwardWinning #AwardSeason
We had the honor of celebrating VMAs weekend with We had the honor of celebrating VMAs weekend with @bacardi and @mtv! 💫
History met history last night 🗽🎬✨ The Ha History met history last night 🗽🎬✨

The Hamilton movie premiere transformed the Delacorte Theater into a stage of its own, as the original cast and creative team reunited to celebrate a story that changed Broadway forever. From the first note to the final bow, the revolution continues. 🎭📜

🔗: https://theknockturnal.com/under-the-stars-at-the-delacorte-theater-hamilton-premiere-original-cast-in-attendance/

✍️: Lauren Wire

-
#Hamilton #Broadway #HamiltonMovie #DelacorteTheater #LinManuelMiranda #BroadwayLegends #StageToScreen #MusicalTheater
✨ Disney magic meets coffee culture ☕🐭 @dis ✨ Disney magic meets coffee culture ☕🐭 @disneyfamily x @lalalandkindcafe are serving up the sweetest collab of the season — from Mickey drink sleeves to Munchlings surprises 🎁 Don’t miss it before it’s gone Sept. 16!

🔗: https://theknockturnal.com/mickey-friends-bring-whimsy-to-la-la-land-kind-cafe/

✍️: Ashley Lopez 

-
#Disney #LaLaLandKindCafe #DisneyCollab #DisneyMagic #CoffeeLovers #MickeyAndFriends #DisneyFoodies
From @iamcardib undeniable reign to @wutangclan ev From @iamcardib undeniable reign to @wutangclan everlasting impact, the 2025 Billboard R&B/Hip-Hop Power Players Awards celebrated the artists and executives shaping the culture today. 🎤🎸💥

With honorees like @leonthomas and @gelo alongside hip-hop’s legends, the night was a reminder that the genre’s future is just as powerful as its past. 🤩

🔗: https://theknockturnal.com/cardi-b-leon-thomas-gelo-wu-tang-clan-more-honored-at-2025-billboard-rb-hip-hop-power-players-awards/

✍️: Nishat Baig

-
#Billboard #RnB #HipHop #PowerPlayers #CardiB #WuTangClan #LeonThomas #Gelo #RnBMusic #HipHopCulture #MusicAwards
PSA!!! We have another #knockgiveaway and this tim PSA!!! We have another #knockgiveaway and this time it’s for tickets to see LU KALA 💥

We’re giving away a pair of tickets to see her at Mercury Lounge in New York City on September 10th! Join us as we dance the night away to some of her top hits like Pretty Girl Era and Hotter Now 🎶

To enter hit the link 🔗 in our bio and fill out the form. Winners will be contacted through email! 

📍MUST BE IN NEW YORK CITY
🎶 From EXO standout to solo powerhouse, @zkdlin 🎶 From EXO standout to solo powerhouse, @zkdlin brought charisma, control, and creativity to every second of his Shrine set.

Kai On Tour gave fans in LA a front-row seat to his evolution as an artist, and it was nothing short of iconic. 👏

🔗: https://theknockturnal.com/kai-on/

✍️: Emma Salehi

-

#KaiOnTour #KAI #KAIatTheShrine #KpopInLA #EXO #KpopSoloist #KpopConcert #KAI2025 #ShrineLA
🗞️ Extra, extra! Go inside the newsroom with 🗞️ Extra, extra! Go inside the newsroom with “The Paper” — the sharp new workplace comedy making headlines. 🖋️ We sat down with the cast + creators in an exclusive video interview to talk inspiration, improv, and bringing chaos to the copy desk. 🎬✨

📺 Watch the full interview now 

🔗: https://theknockturnal.com/the-paper-puts-a-newsroom-spin-on-classic-workplace-comedy/

✍️: Alyssa Threadgill

-

#ThePaper #VideoInterview #WorkplaceComedy #BehindTheScenes #IndieTV #ComedySeries #CastInterview #OnSet #TVTalk #MakingTheShow #WritersRoom #BTS #NewSeries
🎥✨ Austin Butler and the cast of Caught Steal 🎥✨ Austin Butler and the cast of Caught Stealing open up about stepping into this gritty new story, the challenges on set, and why this film is unlike anything they’ve done before.

Catch our exclusive video interview now!

🔗: https://theknockturnal.com/austin-butler-cast-talk-new-movie-caught-stealing-video/

✍️: OJ Williams

-
#AustinButler #CaughtStealing #MovieInterview #ExclusiveInterview #FilmFeature #BehindTheScenes #Hollywood #OnSet #NewMovies #EditorialContent #CastInterview
Vegas was just crowned the No. 1 nightlife spot in Vegas was just crowned the No. 1 nightlife spot in the world. We put our detective skills to work at @resortsworldlv to see if it lives up to the hype 🎰 🪩🥂💃🕺

Read the full review on our website ✍️ 

#lasvegas #resortsworld #hilton #sliving #zoox #zouk #stubbornseed #alle #nightlife #vegas #elderbrook
When French comfort food, @marthastewart48 hospita When French comfort food, @marthastewart48 hospitality, and @parisvegas combine you get @thebedfordbymarthastewart 🇫🇷🤤 Our recent trip to the legendary homemaker’s restaurant in Las Vegas had us positively stuffed.

Read the full review on our website ✍️ 

#lasvegas #marthastewart #thebedfordbymarthastewart #parislasvegas #frenchfood
@zkdlin performs ‘Mhmm’ at his solo tour #KaiO @zkdlin performs ‘Mhmm’ at his solo tour #KaiOn in Los Angeles ✨

Full Concert Review Coming Soon… ✍️

#Kai #Kpop #KpopConcert #Exo
@zkdlin performs ‘Rover’ 🚗⚠️ at #KaiOn @zkdlin performs ‘Rover’ 🚗⚠️ at #KaiOn in Los Angeles ✨ 

Full Concert Review Coming Soon… ✍️

#Kai #Kpop #KpopConcert #Exo
A @weareone.exo throwback from @zkdlin at his firs A @weareone.exo throwback from @zkdlin at his first ever solo tour, #KaiOn 🐺✨ This is ‘Growl’ 

Full Concert Review Coming Soon… ✍️

#Kai #Kpop #KpopConcert #Exo
🎶 Meet @hitgs_offcl — the K-Pop girl group ma 🎶 Meet @hitgs_offcl — the K-Pop girl group making waves at KCON 2025. In our exclusive, they open up about growth, music, and their U.S. debut story.

🔗: https://theknockturnal.com/hitgs/

✍️: Emma Salehi

-
#HITGS #KCON2025 #KPopGroup #RisingStars #KPopOnStage #KPopInTheUS #GlobalStage #KPopExclusive #MusicAndCulture #NextGenKPop
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch