Legends Lagerfeld and Elbaz have graced its labels, and now its Oliver Rousteing’s turn.
Fashion giant H&M will bring Balmain to the masses. The announcement was made at the Billboard Music Awards in Las Vegas with Kendall Jenner and Jourdan Dunn wearing samples from the exciting collection. In true Balmain fashion, pardon the pun, the sneak peek includes a heavily embroidered blazer as well as an edgy strappy caged top. Partnering with Rousteing allows the brand and its designs to reach the masses, but more importantly, the designer wants to talk to this generation. Thanks to fashion house H&M, Rousteing’s mission is to allow everyone to own a piece of the fantasy that he creates, will be a reality. The collection will be released on November 5, 2015.
-Vivian Chen
